Account Director

Who we are

Artefact is a new generation of data service provider, specialising in data consulting and data-driven digital marketing, dedicated to transforming data into business impact across the entire value chain of organisations. We are proud to say we’re enjoying skyrocketing growth.

Our broad range of data-driven solutions in digital marketing and data consulting are designed to meet our clients’ specific needs, always conceived with a business-centric approach and delivered with tangible results. Our data-driven services are built upon the deep AI expertise we’ve acquired with our 1000+ client base around the globe. 

We have over 1,400 employees across 20 offices who are focused on accelerating digital transformation. Thanks to a unique mix of company assets: state-of-the-art data technologies, lean AI agile methodologies for fast delivery, and cohesive teams of the finest business consultants, data analysts, data scientists, data engineers, and digital experts, all dedicated to bringing extra value to every client.

Reports to: Head of SEO

About the SEO Team

• 20+ strong SEO team based in London and Cornwall, UK
• We are a close-knit team who work hard but also have a lot of fun
• Although we have a hierarchy, we like to operate in an open and inclusive way
• No idea or question is a bad one - if you want to see change, then be the change, and if you want to make something happen, just say!
• The team is made up of SEO generalists, technical SEO experts, SEO content writers and Digital PR specialists
• We have great collaboration between our main London office and our satellite Cornwall office. Last year we went on a trip to Cornwall together - we surfed, walked and had fun. 
• These trips aren’t mandatory, so if they’re not for you that’s ok too!
• We work with clients across automotive, luxury fashion, travel, charity, technology sectors and more!
• The DEI team at Artefact is led by two members of the SEO team - DEI is very important to us

Why You Should Join Us

• Client business obsession: constantly listening to clients, and then continuously testing, enhancing, and keeping up with clients’ changing challenges and needs
• Artefact is the place to be: come and build the future of marketing
• Progress: Every day offers new challenges and new opportunities to learn
• Culture: join the best team you could ever imagine
• Entrepreneurship: You will be joining a team of driven entrepreneurs. We won’t give up until we make a huge dent in this industry!

Main Responsibilities

• Plan and lead the strategic development of SEO campaigns that drive performance with success measures aligned to the client’s wider marketing and overall business objectives
• Develop effective organic search strategies which combine the different SEO disciplines (content, tech and digital PR) to help our clients exceed their goals. For example; taxonomy changes, Google Organic Shopping optimisation, Generative AI, Digital PR Campaigns and Content strategy
• Define best practice methodologies, sharing with the wider team and ensure full integration with all Organic projects
• Perform best-in-class SEO audits
• Provide excellent reporting and insight to clients derived from tools such as Google Analytics, Adobe Analytics, Google Search Console and Bing Webmaster Tools
• Perform in-depth competitor analyses against technical and content elements of websites and the SERP landscape
• Work closely with other Account Directors and head of skills to ensure work produced for clients is best in class, innovative and consistent across all clients

Skills and Experience

Essential

• 4-6+ years SEO experience, with at least 2 in a management role 
• Ability to manage complex SEO projects working in conjunction with clients and 3rd parties
• Detailed understanding of the holistic SEO customer cycle and the ability to advise clients on when they need a Technical, Content or Digital PR specialist
• Hands-on SEO experience dealing with complex issues such as site migrations, duplicate content, hreflang, Schema Markup, parameter handling, pagination and faceted navigation.
• Strong understanding of SEO best practices, including HTML meta tags, URL structure, hreflang, and schema.org markup for desktop and mobile search
• Experience in or working alongside Digital PR teams, with the ability to show the value of link/brand building activities for SEO
• Ability to use a wide range of SEO tools based on client needs
• Awareness of and active integration with other marketing activities, specifically the relationship between SEO and PPC
• Ability to use data to support SEO decisions and report back on the successes of various campaigns
• Strong client management skills with the ability to discuss complex elements with stakeholders to help them understand the importance to the business
• Strong problem-solving/troubleshooting skills
• Strong analytical skills and the ability to use common analytics platforms such as Google Analytics, Adobe Analytics, Core Metrics, etc.
• Knowledge of robots control and site indexing principles, including robots.txt, meta robots tags, canonical tag, and XML sitemaps
• Experience with KPI definition and forecasting
• Mentor junior members of the team and take an active role in training and development
• Ability to manage the career progression of direct reports
• Excellent attention to detail
• Strong written and verbal communication skills
• Up-to-date knowledge of key search algorithms and Google best practice guidelines
• Experience of using G-Suite

Desirable

• Appreciation of UX best practice principles and how these should align with SEO recommendations
• Experience in  Google Tag Manager
• Experience with Looker Studio and building dashboards
• Good HTML / CSS / JavaScript knowledge
• Experience using seoClarity

Working Conditions

• This position may require occasional travel.
• Hybrid work arrangement: two days per week working from the office near St. Paul’s