Senior SEO Executive

Artefact is a new generation of a data service provider, specialising in data consulting and data-driven digital marketing, dedicated to transforming data into business impact across the entire value chain of organisations. We are proud to say we’re enjoying skyrocketing growth.

Our broad range of data-driven solutions in data consulting and digital marketing are designed to meet our clients’ specific needs, always conceived with a business-centric approach and delivered with tangible results. Our data-driven services are built upon the deep AI expertise we’ve acquired with our 1000+ client base around the globe.

We have 1000 employees across 20 offices who are focused on accelerating digital transformation. Thanks to a unique mix of company assets: State of the art data technologies, lean AI agile methodologies for fast delivery, and cohesive teams of the finest business consultants, data analysts, data scientists, data engineers, and digital experts, all dedicated to bringing extra value to every client.

Role Function

You will support the client team with the day-to-day running of client accounts, focusing on SEO campaigns, SEO Content and delivery. You will research and prepare project documentation and analysis, undertake SEO campaign work and liaise with clients and internal teams to ensure optimal project delivery. You will also have the project management and SEO delivery responsibility for clients or areas of a larger client account. You may act as the client lead for some clients.  

Main responsibilities

• Take ownership for the project management and delivery of key SEO projects. This may include acting as the client lead for some clients:
• Liaise with clients regularly (responding to briefs, attending meetings, status reporting, information seeking, managing milestones and approvals)
• Monitor SEO project performance, timelines and budgets and report on these regularly to the account manager/ director and the client 
• Work collaboratively with cross channel teams to ensure the best result for your client(s)
• Support the team with the day-to-day running of client accounts
• Assist in taking client briefs
• Carry out accurate reporting, analysis, research and insights for existing projects and for new business
• Research and prepare project documentation, presentations, analysis and reports
• Prepare cost estimates, project schedules, budgets and timelines
• Coordinate internal project teams and third-party suppliers
• Carry out account administration as required, including but not limited to, note taking, booking meetings and drafting agendas
• Mentor and induct SEO and Account Executives
• Take on ad-hoc tasks as required

SEO delivery

• Deliver on-site and off-site SEO campaigns for key client accounts in order to increase performance and drive success based on agreed KPIs
• Recommend on site and technical changes and carry out changes to clients’ websites as required
• Support website migrations from beginning to end, including pre and post website analysis, mapping, creating rules and post migration auditing
• Carry out advanced and detailed keyword research to identify the most effective and targeted key phrases for each client’s SEO campaign
• Proactively define best practice methodology and ensure it is applied to all campaigns
• Produce detailed technical SEO reports, using a variety of proprietary and 3rd party reporting tools for existing and potential customers and be involved in discussing these with stakeholders
• Use a variety of analytical tools to assess competitor activity and profiles, establish client share of voice and spot opportunities for growth 
• Understand the client’s products and services, and contribute to client search marketing campaign and objectives
• Carry out objective testing of SEO tools resources and techniques
• Regularly monitor client websites, SERPs and analytics tools and feedback on significant changes
• Proactively seek training and continuing professional development to stay up to date with developments, algorithm updates and process changes.

Skills Required

General

• 1 – 3 years + experience in an SEO digital marketing environment
• Deep understanding of search marketing and the factors that influence client websites, search profiles and performance. Record of applying this knowledge to achieve results for clients
• Passion for digital and a comprehensive understanding of the role of search alongside other digital channels such as PPC, Display, UX and how to measure success
• Comprehensive understanding and passion for digital, web analytics and PPC 
• Ability to conduct research and present back findings coherently
• Ability to multi task in a fast-moving environment
• Initiative and self-motivation
• Excellent attention to detail 
• Strong excel and word experience
• Confident communication skills

Technical nice to haves'

• Basic HTML/ CSS/ Javascript or Jquery 
• Experience with SEO tools such as Screaming Frog, SEMrush, aHREFs, Brightedge, Linkdex and Moz
• Experience with Google Analytics, Google and Bing Search Console and SEO performance measurement using these tools
• Basic knowledge of Google Tag Manager
• Detailed understanding of technical SEO best practice including HTML meta tags, URL structure, schema.org markup  for desktop and mobile search
• Knowledge of robots control and site indexing principles including robots.txt, meta robots tags, canonical tag, XML sitemaps
• Up-to-date knowledge of  key search algorithms and google best practice guidelines 
• Ability to identify low quality SEO practices such as link building or cloaking.
• Experience developing organic search strategies including site architecture changes, robots control, schema.org
• Experience with writing HTTP redirect rules for website migration strategies including Apache
• Experienced developing local SEO strategies & Google Plus Local
• Appreciation of UX best practice principles and how these should align with SEO recommendations.