Programmatic Display & Paid Social Consultant

Permanent contract
Utrecht
Salary: Not specified
No remote work
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Artefact
Artefact

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Questions and answers about the job

The position

Job description

Who we are

Artefact is a leading global consulting company dedicated to accelerating the adoption of data and AI to positively impact people and organizations. We specialize in data transformation and data marketing to drive tangible business results across the entire enterprise value chain. 

Artefact offers the most comprehensive set of data-driven solutions per industry, built on deep data science and cutting-edge AI technologies, delivering AI projects at scale in all industry sectors. From strategy to operations, we offer an end-to-end approach and solutions: data strategy, data quality and governance, data platforms, AI Factory, data-driven customer experience and marketing ROI. 

Our 1500+ employees operate in 20 countries (Europe, Asia, Americas, Middle East, Africa) and we partner with 1000 clients, including some of the world's top 300 brands such as Samsung, L'Oréal and Sanofi.

The role

You are responsible for driving branding and performance outcomes for our national and international clients. You use a combination of paid social and display/programmatic advertising to deliver the right ads to the right audience.

 As a local Google Marketing Platform reseller, our business has a strong relationship with Google and detailed knowledge of the Google Tech Stack. We run great campaigns but are also happy to onboard clients into the GMP platform and consult them on best-in-class set-up, media & audience strategy and deliver support for their in-house team. 

Next to working with Google tech stack and local publishers and other programmatic display solutions. Artefact is tool and publisher agnostic and always looking for the best results for our clients. 

What you will be doing

You are part of the overall Digital & Data Marketing team, and a key player in the Programmatic Display & Paid Social Team. Together you deliver on best-in-class media strategy, audience management and frequency management across platforms: 

  • Identify and understand customers objectives in terms of communication and online marketing strategy
  • Build and implement programmatic display, video and paid social advertising strategy
  • Manage day to day programmatic display & social campaigns for your client and directly communicate them. You will be the client's main point of contact!
  • Follow-up performances and budgets
  • Make sure audiences are aligned for display, video and social advertising campaigns
  • Elaborate on operational recommendations, reports, detailed analysis
  • Presentation of the results to your clients
  • Participate in local and global pitches

Your profile 

  • You have 1 to 2 years of experience in a similar position ideally within an online advertising agency.
  • Knowledge and understanding of programmatic display concepts (Budgets, Bids, Landscape, KPIs, Floodlights, Audiences etc.) and interfaces (Google Display ads, DV360, Campaign Manager 360)
  • Knowledge of Google Analytics and data visualization tools like Excel, Looker Studio or other is considered a plus
  • A basic understanding of attribution and tracking principles (CM 360, GA 4, Facebook etc)
  • Excellent communication and synthesis skills (written & oral), mastery of MS Office / Google Workspace (PPT, Excel)
  • You are fluent in Dutch and English

Why you should join us:

  • You will be working in a diverse, agile environment in a fast-growing organization.
  • Learning and development: You will be given the opportunity to work with major advertisers and brands on a national and international level.
  • Culture: We believe in collaboration, bringing talented people together, and learning from each other. We are international, have fun coworkers, an informal environment, and a flat organization.
  • Excellent benefits package: competitive salary, telephone & travel reimbursements, remote work allowance, and a discount on a Onefit membership;
  • A hybrid work environment;
  • Lunch: an extensive organic buffet is offered in the office every day with soups, the meal of the day, and salads;
  • Once a week, our office physiotherapist can offer you a relaxing massage.
  • The office is located centrally in Utrecht, conveniently next to the station.

 

Come join us!

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