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AppTweak
AppTweak

Marketing Associate

Permanent contract
Bengaluru
Salary: Not specified
No remote work
Experience: > 2 years

AppTweak
AppTweak

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The position

Job description

AppTweak is the leading ASO tool for apps and games driven by data science. Our all-in-one platform provides mobile marketers and app publishers with all the data and insights they need to increase their app or game’s visibility, grow organic downloads, and find new growth opportunities.

Today we are a team of +100 people based in 5 offices around the globe (Brussels, San Francisco, Bengaluru, Tokyo, and Seoul) supporting more than 1,900 customers worldwide, including game studios such as Com2Us, EA Games, and Zynga or app businesses like Yelp, PayPal, Amazon Music, etc.

As a Marketing Associate, you will support the Marketing team with content and lead generation initiatives to grow India’s business. You will be in charge of increasing AppTweak’s visibility through content creation, social media, online & offline events and media partnerships. Additionally, you will work together with the sales team to optimize AppTweak’s lead generation funnel, and nurture prospects into sales qualified leads. You will work together with the global marketing team to develop and execute promotion campaigns aligned with AppTweak’s global marketing goals.

Your Profile:

  • You enjoy writing content and follow the mobile marketing ecosystem closely.
  • You see yourself as a highly motivated, dynamic and results-driven individual.
  • You are rigorous, well organized, methodical and analytical (result-driven).
  • “Initiatives” and “responsibilities” are not scary words for you.
  • You are a great listener, and you are willing to learn and improve personally and professionally.
  • You want to expand your knowledge in the industry and contribute to the expansion of AppTweak in India.

    • Your Responsibilities:

  • Create content such as blogs, marketing and sales material, etc., to support inbound lead generation initiatives.
  • Collaborate with partners and local vendors to create industry-leading content and material while positioning AppTweak as the ASO leader.
  • Monitor website performance and implement SEO best practices to grow website traffic and marketing-qualified leads.
  • Design, build and maintain our social media presence in harmony with overall strategy and goals.
  • Organize both offline and online events from ideation to execution.
  • Develop email automation and lead nurturing campaigns to move leads through the funnel.
  • Support global marketing team to develop SEM and social media advertising campaigns optimized for the Korean market.
  • Identify industry trends, stay up-to-date with insights and emerging opportunities to optimize marketing activities in line with the app marketing industry.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

    • Preferred experience

    Your Skills:

    • Bachelors in Marketing or Communications, Masters preferred.
    • Fluent in English.
    • Minimum of 2 years of experience in digital marketing, or content marketing
    • Excellent writing skills and strong knowledge of SEO.
    • Experience in a SaaS or B2B environment.
    • Interest in new technologies, data, apps and the mobile industry is vital.
    • Familiarity and experience working with tools like Google Analytics and Hubspot are a plus.
    • Experience with email marketing and demand generation is a plus.
    • Experience with social media advertising is a plus.

    What you'll get:

    • You will have the chance to try new initiatives, and have a real impact on our collective success!
    • You have the chance to join an exciting and fast growing company where turnover is almost nonexistent.
    • You will work in an environment where work-life balance is not just a buzzword.
    • Global, supportive and collaborative work environment focused on personal growth.
    • Regular general team meetings and demo days to make sure everyone is aligned with AppTweak's growth path.
    • Lunch & learn workshops and team building.
    • Hybrid way of working.
    • Have the chance to discover new food recipes, because yes, we love food!
    • Yearly company wide team building in Europe.

    Want to know more?