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Webmarketing Intern

Internship(6 months)
Lyon
Salary: Not specified
No remote work

Agicap
Agicap

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Questions and answers about the job

The position

Job description

The Team

Based in Lyon, the Agicap Marketing team is looking for an intern to work jointly between the CRM team and the Brand team. The HQ Marketing team in Lyon works with the local teams in France, Germany, Spain, Italy and the UK.

The role of the CRM team is to maintain, harmonise and develop new processes for the local and HQ Marketing, Sales and Customer Success teams. We build and improve workflows (automation of tasks) to meet the Sales & Customer Success business needs and to support Marketing teams in the analysis of marketing and nurturing campaigns.

The role of the Brand team is to maintain a consistent brand identity through the marketing campaigns organised by the local teams. We imagine the brand content for all countries and produce it with Agicap’s internal Studio team. We organise communication operations that can be adapted to each country to support lead generation and brand awareness, and we manage the showcase site, its content, structure, and organisation in collaboration with the Acquisition team and the local marketing teams.

The Position

Based on the HQ Marketing team, your mission will be to facilitate and improve processes for our CRM and CMS. You will be a point of contact at the HQ team for all local European teams.

In partnership with the CRM team, your mission will be to assist all teams with their use of Hubspot in order to simplify Agicap’s processes and productivity, with the objective of increasing revenue. You will be in charge of:

  • Administering the Hubspot CRM so that all teams in France and internationally get maximum value from it
  • Standardising data to make it actionable (in collaboration with the data team and Growth Engineer)
  • Collaborating with the inbound, product, sales and customer success teams on transversal CRM projects

In partnership with the Brand team, you will assist in the administration of Contentful and website content with the objective to ensure the CMS be easy to use for local marketing teams and that all website content is brand compliant. You will:

  • Create new pages and update existing pages (including creation of mock-ups on Figma and content integration)
  • Organise the CMS backend content (media, content modules…)
  • Work on transverse CMS projects such as implementation of new website and CMS processes on the marketing team

This position will work jointly with our Brand Marketing Coordinator on the Brand Team and our Lead CRM Manager on the CRM team.

Stack:
CRM: HubSpot, Zapier
CMS: Contentful, Figma
Team: Slack, Asana

Proficiency in Hubspot CRM, Contentful CMS and other specific tools mentioned is not required, you will receive training by the team upon your arrival.


Preferred experience

⭐ What we are looking for :

  • Student in the last year of their Master’s degree (degree in web marketing/business, digital strategy…)
  • Knowledge and understanding of marketing channels
  • Familiarity with the web concepts surrounding CMS management
  • Familiarity with the project management surrounding CRM management
  • Full professional proficiency in English and French
  • At ease in a B2B SaaS environment
  • Good interpersonal skills and ability to work on a team.
  • Rigour and punctuality, with a strong sense of detail and project management

Good to have but not required (training will be provided for all required tools)

  • Previous experience working with a CRM and/or a CMS
  • Basic knowledge of design tools

🎁 What we offer :

  • Perfect moment in terms of growth and opportunities to join our adventure
  • Competitive salary for internship
  • Fast learning environment, entrepreneurship and team spirit
  • An incredible team of entrepreneurs
  • Afterworks with the team

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