Senior Product Marketing Manager (H/F/X)

At Yousign, we are reinventing the electronic signature experience with a fast, legal, secure and 100% European SaaS solution. 🖊⚡

Founded in 2013 by Luc Pallavidino and Antoine Louiset in Caen, our scale-up is now present in France 🇫🇷, Italy 🇮🇹 and Germany 🇩🇪 !

Our goal? To become the European leader in electronic signatures by enabling freelancers and SMBs, to simplify
their workflows. 🤸♀️

🚀 In order to achieve this…

• 2019: we integrated into the eFounders, one of the best SaaS start-up studios in Europe,
• 2021: we raised 30 million euros from the eFounders and Lead Edge Capital, famous for having invested in
  BlaBlaCar, Asana, Zoom, Spotify and Uber.

We offer two e-signature solutions:

• a web app, ready to use and accessible from anywhere,
• an API (Application Program Interface), which can be easily integrated into business softwares

At this time, Yousign is :

• more than 200 yousigners in our offices in Paris and Caen, or in full-remote (+40% are working remotely) 👦 💻
• more than 12,000 customers who trust us on a daily basis 🤝
• over 4 million signatures every month 🔝
• An impressive annual growth rate, which makes us the most successful e-signature scale-up in Europe 🇪🇺

Role & Responsibilities

We are looking for a Senior Product Marketing Manager within our PMM team to own and define the Go-to-Market strategies for our eSignature solutions, contributing to our company’s business goals and ambitions.

As a Senior Product Marketing Manager, you will play an active part in the development of our products and features, from Discovery to Delivery, by ensuring a proper market fit, developing a distinctive positioning and managing effective GTM strategies that will inspire our teams, prospects and customers to maximize their business impact.

At Yousign, the PMMs are fully integrated from the start, working hand in hand with Product Managers and Product Designers to ensure we are building solutions designed to meet our users’ needs and define the right way to bring out their value.

You will be working closely with our Head of Product Marketing, Product Marketing Managers and the Product team to implement your strategies.

Missions

As a Senior Product Marketing Manager, you will:

• Analyze our market categories to identify market trends and map out the competition
• Build and roll out a Discovery plan to understand our customers and collect insights about their behavior, expectations and use cases
• Define a strong positioning that will be the foundation of the product narrative, storytelling and messaging
• Build, plan and roll out successful go-to-market strategies for our products and features leveraging the relevant assets and channels, adapted to our markets, in coordination with the Sales, Marketing and Brand teams
• Analyze data to monitor the performance and advise on improvements
• Be the ambassador for your product internally and externally, showcasing it to teams and collecting feedback for continuous improvement
• Set the roadmap and maintain ambitious objectives for your scope that draw a direct line between your work's impact and the company's growth strategy
• Build senior-level relationships with Revenue and Product teams to ensure alignment and message consistency

Profile

• You already have 5+ years of experience, including 3+ years in Product Marketing (SaaS environment is a plus).
• Your oral and written communication skills in French (native level) and English are excellent.
• You are a natural storyteller who can tailor narratives and messaging.
• You are business oriented and you have an analytical mindset, you’re informed by data.
• You are able to keep the big picture in mind and can prioritize your to-dos properly.
• You have strong leadership and interpersonal skills with the ability to manage projects across multiple teams and share your expertise.