Lucky Cart

At a time when changes in consumer habits are continuing post-covid, the share of e-commerce has reached 14.1% in the retail sector and could well pass the symbolic 20% mark by 2030*.

Lucky Cart is part of this evolution and accompanies its customers in their quest for shopper engagement when making purchases. To respond to these changes in usage, we rely on data. We transform its complexity into simple, effective, precise and fun operational systems, which are truly powerful commercial levers. A disruptive shopper promise with a robust and ROI business purpose.

*Source: Fevad, Federation of e-commerce and distance selling

At Lucky cart, we capitalise on the analysis of 20 billion receipts collected in real time (cold data) to predict shoppers' consumption and optimise brand presence within its partners' Drive ecosystems.

"We see a dichotomy between a hyper-solicited, volatile and not very loyal shopper who wants a simple, personalised, fast and non-intrusive shopping experience. Not easy!" - Romain Charles, CEO.

We use the data to better understand the purchasing profiles in an individualised way, in order to animate the e-retail mix in an ultra-personalised, fun and profitable way.

At Lucky cart, we value the human factor. It is therefore obvious to us to provide support to people who need it. During the health crisis, we quickly realized that we could put our solutions to the benefit of causes that particularly affect us. Our first initiative was set up in 2020.

We work with retailers and brands to set up the “Gaming for Good” system. The mechanics are very simple: shoppers are encouraged to make donations without spending a penny: when shopping, they just have to add 1 or more products from one of the partner brands to their basket so that 2 euros are systematically donated to the partner association.Simple and effective!