POSITION OVERVIEW:

📍 Based in Europe - Barcelona office or fully remote or alongside the GTM team in Dublin.

We’re looking for a Go-to-Market Lead to own and scale Yuma’s GTM function as we continue our rapid growth. We grew ~10–15% month-over-month throughout 2025 and are on track to reach and surpass $10M ARR.

Our commercial foundation is already strong:

• Two sales teams (EU & US)

• Account Management and Customer Success fully in place

• A solid GTM generalist already executing day-to-day initiatives

What we’re looking for now is a senior GTM owner who can take full accountability for MQL delivery end-to-end, provide strategic direction, and coach and scale the existing GTM function.

You’ll work closely with the Founder, Sales, Product, and Success teams, leading the GTM function and managing a strong GTM generalist who brings deep experience at Yuma..

KEY RESPONSABILITIES:

1. Own MQL delivery & GTM execution (top priority):

• Own MQL targets end-to-end, with clear accountability for volume, quality, and consistency.

• Deliver a predictable flow of sales-ready leads, fully trackable and attributable.

• Execute GTM initiatives across outbound, paid, SEO, landing pages, email, retargeting, and any channel that proves effective.

• Design and run experiments, iterate quickly, and turn what works into repeatable systems.

• Build scalable lead generation, scoring, and conversion workflows.

• Own and optimize HubSpot as the GTM system of record (data quality, attribution, reporting).

  2. Be data-driven and execution-focused:

• Own GTM performance metrics end-to-end (MQLs, pipeline contribution, revenue impact).

• Define KPIs, dashboards, and reporting, and deliver consistently against them.

• Set and maintain a strong execution tempo across GTM initiatives.

• Use data to prioritize, course-correct, and balance speed with rigor.

  3. Own positioning, brand, and messaging:

• Develop a deep understanding of Yuma’s product, customers, and use cases (brands & retailers).

• Own positioning and messaging across channels to maximize conversion.

• Translate a complex, AI-driven product into clear, compelling merchant value.

• Partner with Sales on enablement assets (decks, one-pagers, case studies, videos

  4. Leverage AI at a high level:

• Use AI extensively to accelerate execution, creativity, and analysis.

• Build structured, production-grade AI workflows (beyond basic ChatGPT usage).

• Combine AI with automation and no-code tools to increase velocity without sacrificing quality.

  5. Build and lead the function:

• Act as the clear owner of the GTM function.

• Lead, mentor, and grow a small team over time.

• Set direction and standards while remaining hands-on when needed.

Who You Are:

• 5+ years experience in B2B SaaS GTM, ideally in a fast-growing environment.

• Proven track record of owning MQL targets that convert into real pipeline.

• Highly data-driven, comfortable with attribution, dashboards, and funnel metrics.

• Able to understand and clearly explain complex, AI-driven products.

• Hands-on, experimental, and execution-focused.

• Strong experience with HubSpot and modern GTM tooling.

• High ownership mindset, able to operate independently and lead others.

Nice to Have:

• Experience in the e-commerce ecosystem (Shopify, agencies, SaaS tools).

• Prior experience marketing or selling an AI product.

• Exposure to both EU and US markets.

• 1st interview with Marie, Head of People

• 2nd interview with Martin, Head of Sales US

• Business Case with Cyril (Head of AM)

• Last interview with Guillaume (our CEO)