For the sake of clarity and accessibility, we have chosen not to use inclusive writing in our communications. WPP Media is firmly committed to diversity: we value inclusion and equality, considering all candidates regardless of gender identity, ethnic origin, or religion. All our positions are also open to people with disabilities.

About WPP Media:
WPP is the creative transformation company. We use the power of creativity to build a better future for our people, our planet, our clients, and our communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere, we bring together the best platforms, the best talent, and the best partners to develop the most innovative solutions, delivering unmatched growth for our clients. For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. It is through this synergy that we create truly exceptional experiences, both for our clients and for our internal teams. To succeed in this role, it is essential to embody the core values that unite WPP and WPP Media:

• Be Extraordinary by fostering collective leadership that inspires truly transformational creativity.
• Create an Open Environment by finding the perfect balance between the growth of our people and the satisfaction of our clients, all built on mutual trust.
• Lead with Optimism by actively driving growth and development to mobilize our entire organization.

About Wavemaker: A flagship brand of WPP Media
Wavemaker positively provokes growth for its clients by transforming consumer decision-making processes and experiences through media, content, and technology. Our name reflects both our mission and our method. We give our best for bold brands and people who relish the challenge of going further and faster, together.

About the role 

The Global Digital Director will be working on a major French CAC 40 stock exchange quoted company with a with a strong appetence for digital, that activates media campaigns in 30+ markets globally. 

The role offers the opportunity: 

• To manage a wide range of channels: programmatic (video, display, audio, DOOH, CTV) and social, but also SEA, influencer strategies and more 
• Build & develop learning curves against growing data ambitions, attention, as well as sustainability, which constitutes a core strategic challenge in a rapidly transforming business category 

Working directly with the Global Digital Lead and the Client Leadership Team, the Global Digital Director will be responsible for digital campaign strategy and planning, setup, follow-up for analysis, optimization recommendations and client communication.  

She/he will play a key role as a conductor to bring all expertise together in building integrated digital activations that answer client objectives and ensure smooth launch across the different channels.  

Working with the Global Digital Lead alongside different industry partners and expertise, she/he will have an essential involvement in preparing and rolling-out the testing roadmaps around key strategic pillars:  

• Sustainability: set common goals and help reduce carbon footprint of our media activities  
• Attention: ambition to measure and optimize our campaigns on a new media currency  
• Data: identify cookieless opportunities and solutions to build future-proof strategies  

The Global Digital Director will be working hand on hand with the members of the Client Leadership Team and will be attending regular internal meetings to be fully aligned on the operational tasks as well as the global client roadmap requirements. 

We are seeking someone who has the ambition to continuously learn and develop, has an interest in all media and a strong digital background, that can help clients understand the key principles in media planning and holds high client service standards. 

Position based in Paris, partly home working flexibility. 

The role is decomposed in 3 main workstreams:  

Media strategy & planning 

Once campaign brief is received, she/he will discuss with the client and Client Leadership Team to align and/or challenge brief elements and work with the different experts (social, programmatic, SEA, display teams) to build a coherent digital media strategy that fits on the global brand strategy. These campaigns require an agile way of working to be quickly actionable across the different platforms and channels, all the while leveraging past learnings and historic performance.  

She/he will be in contact with the client until the campaign implementation.    

Campaign set-up and launch 

Once the media plan is approved, the Global Digital Director will make sure that the media plan is properly submitted in the agency financial system by the experts.  

Once the tracking elements have been requested and are received, she/he will have to follow-up with teams (publishers directly, social/programmatic teams and/or DSP) in charge of media activation: 

• Ensure all campaign elements are tracked and correspond to the media plan 
• Coordinate with publishers, 3rd party suppliers (IAS, Attention & Sustainability partners) and Digital Ad Operation teams to ensure all campaign elements are correctly tracked and correspond to the media plan  
• Make sure that the campaign is launched properly and communicate to the client and to the team members  

Reporting, optimisation and finance 

Once campaign is live, she/he will have to operate the performance follow-up. Based on weekly or bi-weekly reporting depending on campaign: 

• Ensure that campaigns run effectively and according to campaign objectives 
• Work with the different expertise teams to suggest optimizations, taking in account attention & sustainability insights & data during the campaign and ensure that validated recommendations are well setup 
• Prepare post campaign reporting templates or presentations according to the needs 
• Supervise the expertise teams to build relevant post campaign analysis integrating insights and systematically proofread them prior to the client delivery  
• Responsible for timely and error free campaign and budget reporting of the digital campaigns 
• Coordinate with the digital expertise teams (Social, SEA etc) and Client Leadership team, prepare digital campaign quotes on the financial tool (Media Manager), ensure the accuracy of the invoices and financial reporting 
• Submit media plans on the digital buying system of the agency, check their accuracy until the invoicing (Prisma) 
• Ensure the accuracy of the Central digital media plans on the reporting platform (MAP) 
• Briefing of publishers, media planning and direct digital buying in an international environment (occasionally)  

Responsibilities 

• To build smart and effective media strategies, that are aligned with agreed client objectives and KPIs  
• To coordinate set-up and launch digital campaigns with media partners and digital operation teams 
• To manage quality control plan and monitor performance 
• To build objective and transparent analysis of campaign performance, identifying areas for improvement and recommendations to put in place 
• Ensure a fluid communication with the team members 
• Make sure an errorless digital budget reporting and invoicing 

Skills/Experience 

• 8/9+ years of experience in digital media planning and global digital media landscape  
• Solid understanding of ad operations and campaign implementation 
• Ability to build and present media recommendations to client across all digital channels  
• Strong analytical skills with the ability to interpret data, analyze results and present smart optimization strategies in a clear and understandable way 
• Ability to be pedagogue in explaining to client complex digital/ tech solutions  
• English fluent is mandatory (written & spoken)   
• Ability to multi-task and prioritize effectively  
• Good time management and project management skills, flawless execution, accuracy, and attention to detail 
• Hands-on, problem solver, autonomous use  
• Be a team player and efficient communicator  
• Be open to others and ourselves and show a commitment to learning 
• Be open to change and respond flexibly and quickly to the changing world 

Measure of Success 

• Integration and collaborative working 
• Delivering media strategy aligned with client objectives 
• Media plan accuracy  
• Client satisfaction 

Team & Agency environment 

• The successful candidate will join a dedicated Client Leadership Team of 9 people passionate about planning and delivering impactful campaigns for the clients 
• The person will enjoy working with a broad mix of media experts within an international environment and can connect with people in different countries 
• The candidate will be welcomed in an agency team who has an excellent and trusted relationship with the clients  

Life at WPP Media and its Benefits 

Our commitment to shaping the future of media is reflected in our active support for the professional development of our talents, helping them reach their full potential. This approach is accompanied by a responsible vision in our media investment strategies, reflecting our dual priority: valuing our employees while adopting sustainable practices in our industry.

WPP Media employees have privileged access to the international networks of WPP Media and WPP, enabling them to pursue their passions, expand their professional network, and stay at the forefront of innovations in marketing and advertising.

We provide extensive and diverse resources to support our employees, and our company actively fosters the inclusion of talents from all backgrounds. The achievements and expertise of our teams are regularly highlighted during unifying events that also mark key moments of the year, thereby strengthening our collaborative and diverse corporate culture.

Our benefits include:

• Remote work: Up to 2 days per week and 2 full weeks to be taken in two installments per year.
• Two additional days off: Including Whit Monday (Pentecost Monday).
• Additional vacation days: Granted in increments of 5 years of seniority.
• 5 additional remote work days per month: For employees suffering from endometriosis.
• Disability policy: 3 paid authorized absence days per year, access to Universal Employment Service Vouchers (CESU), and specific support for employees with Recognized Disabled Worker Status (RQTH).
• Solidarity missions: Possible through the "We Care and We Act" program.

Recruitment Process:
🥇 Interview with the recruitment team: An initial phone or video conference interview with a member of our recruitment team. This will allow us to better understand your skills and experience, and it will give you the opportunity to ask questions about the position and the company.

🥈 Operational interview: To assess the alignment of your skills and profile with the requirements of the position.

🥉 Case study: A case study will be proposed to evaluate your technical skills related to the position. Feedback will be provided.

We are committed to making this process as quick and efficient as possible, while maintaining open and transparent communication throughout.

WPP Media guarantees equal opportunities and considers all candidates without discrimination or consideration of specific characteristics. We are committed to fostering an environment of respect where everyone feels included and has the same opportunities for professional growth.

Please consult our privacy policy to learn more about how we protect your data. While we review all applications received, we only contact those selected for an interview.

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