For a premium skin care brand, within the global digital team and in liaison with the local market and brand team, you will be in charge of strategising, planing and animating the presence of the brand in the Chinese Market.
In this position, the WITH implant will help the brand into different roles as detailed below:
1. Support the local team in building a brand relevant and impactful plan to be presented to the Tmall Management team for launch and animation during the whole year - across marketing drivers to leverage, storytelling angles, key moments to animate with relevant products, ways to engage & retain customers.
2- Validate the e-merchandising strategy with the local team and TP, and coordinate the production of assets for the fine fragrances.
3- Follow the creative process with the brand team to deliver the relevant assets to animate the brand flagship store. Facilitate the understanding of the platforms needs, provide benchmarks, do’s and don’ts to ease the asset conceptions.
4- Also provide guidelines for localization & control the customer experience (brand page, product pages, …) and interactions on the platforms (pushed through brandzone animation and pull through before & after sales) handled by TP.
5- Provide guidance on the marketing investments on the platforms, validate touchpoint ventilation and monitor the performance to propose quick adjustments if needed. Monitor the execution of such investments to ensure the best reach.
6- Analyze thoroughly the data of the e-commerce operations and provide recommendations around investments, festivals to tackle, content directions, merchandising opportunities…
7- Support the development of a CRM program for Tmall, working closely with Global and Local CRM teams
1- Organization and coordination: coordinate between the Group and brand Global and Local Marketing, Digital, Influencer marketing, Media, Trade teams, but also with the Global and Local teams.
2- Coordinate & align the marketing strategy and calendar on the Chinese market to localize concepts, contents, touchpoints to reach relevant tribes. Follow with local teams and agencies/partners to produce relevant storytelling and formats fitting to each platform’s needs.
3- Assist the Marketing and Digital marketing team to produce all content and animations. Follow the creative process with the brand team to deliver the relevant assets to animate the brand social media. Facilitate the understanding of the platforms needs, provide benchmarks, do’s and don’ts to ease the asset conceptions.
4- Support IM and Media teams with agile, advanced influencer marketing program and to create brand awareness across Chinese platforms:
_ strong personality influencers, matching the brand DNA - with different pools: Celebrities, KOLs, KOCS
_ building and implementing the right media strategies for each tribe.
_ +4 years of experience in digital marketing in China / managing China-related projects
_ Have a strong understanding of Alibaba marketing ecosystem, both in/out site. And know well about the trendy Alibaba marketing approaches, like live time streaming, seeding, fans operation, etc. And have a successful case to demonstrate the experience.
_ Experience related to skincare brands or agency working experience is preferred.
_ Experienced on 360° initiatives including digital, social, influence, E-commerce/E-retail
_ Solid project management skills and sense of urgency to prioritize and orchestrate tasks and deliver on time while ensuring the highest quality standards
_ Excellent soft skills to manage trilateral relationships, drive all cross functional teams at the same pace to deliver business results.
_ Business acumen and keen interest for the skincare and beauty industries
_ Strong presentation skills and the ability to communicate confidently with senior-level leaders
_ Ability to balance between a robust analytical capability and an interest in the creative process
Screening with Talent Acquisition Manager
Meet with hiring manager
Meet with the client
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