Content Marketing Manager M/F
Wakeo

Wakeo

Content Marketing Manager M/F

  • Permanent contract 
  • Paris
  • Master's Degree
  • > 2 years

The company

Wakeo

Wakeo

  • Artificial Intelligence / Machine Learning, Logistics, SaaS / Cloud Services
  • From 50 to 250 employees

The job

Content Marketing Manager M/F

  • Permanent contract 
  • Paris
  • Master's Degree
  • > 2 years

Qui sont-ils ?

Founded in 2017, Wakeo is the leading visibility platform in overseas transportation and helps global leaders provide a cutting-edge customer experience and improve operational efficiency.

By providing a SaaS platform which brings real-time visibility on B2B multimodal transport flows (sea, air, and road), Wakeo helps shippers and forwarders improve customer experience, anticipate delays and objectify performance.

Wakeo’s machine learning and advanced in-house algorithms turn the supply chain from reactive to predictive. With predictive ETAs which are calculated to anticipate and manage by exceptions deviations or delays.

The company already operates in 42 countries around the world and is rapidly growing its network.

And we do not plan to stop there !

Wakeo
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Descriptif du poste

As Content Marketing Manager, you will work directly with the Marketing Director on strategic marketing topics.

In this role, you will be creating compelling content to support campaigns, account-based marketing initiatives, and positively contribute to Wakeo brand awareness through Thought Leadership.

Your missions will be :

  • Collaborate with different teams (Sales, Product and Customer Excellence) to deliver an effective content marketing strategy to meet the team’s strategic objectives
  • Create and write bespoke content such as whitepapers, landing pages, emails, presentations, blogs, creative videos (working with external agencies) and social content, broken down by industry and personas
  • With our Field and Event Manager, contribute to client advocacy through client interviews to develop case studies and customer stories
  • Build out our exec-level community by creating compelling thought leadership content
  • Research and develop content for a bespoke account-based marketing strategy (working closely with the sales team) to drive engagement at our tier 1 strategic accounts
  • Support the execution of marketing campaigns to drive leads and engagement
  • Manage creative resources including copywriters, designers, video and PR agencies

Profil recherché

  • You ideally have 2-5 years of previous marketing experience (with a big focus on content creation)
  • You demonstrate impeccable copywriting skills and experience of delivering compelling content across various formats and specific audiences
  • Project management skills and understanding how to manage the priorities of multiple stakeholders
  • You have a track record of generating innovative content and campaigns that help drive pipeline growth
  • Strong business acumen and ability to track ROI of campaigns & content
  • Understanding of SEO copywriting and its importance for inbound marketing
  • Experience using a CRM tool (Hubspot, Pipedrive) is a plus
  • Experience in the tech (SaaS) industry working in a dynamic start-up culture is also preferable
  • Fluent in English, additional foreign language as French is a plus.
Wakeo

Wakeo

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