As Content Marketing Manager, you will work directly with the Marketing Director on strategic marketing topics.

In this role, you will be creating compelling content to support campaigns, account-based marketing initiatives, and positively contribute to Wakeo brand awareness through Thought Leadership.

Your missions will be :

• Collaborate with different teams (Sales, Product and Customer Excellence) to deliver an effective content marketing strategy to meet the team’s strategic objectives
• Create and write bespoke content such as whitepapers, landing pages, emails, presentations, blogs, creative videos (working with external agencies) and social content, broken down by industry and personas
• With our Field and Event Manager, contribute to client advocacy through client interviews to develop case studies and customer stories
• Build out our exec-level community by creating compelling thought leadership content
• Research and develop content for a bespoke account-based marketing strategy (working closely with the sales team) to drive engagement at our tier 1 strategic accounts
• Support the execution of marketing campaigns to drive leads and engagement
• Manage creative resources including copywriters, designers, video and PR agencies

• You ideally have 2-5 years of previous marketing experience (with a big focus on content creation)
• You demonstrate impeccable copywriting skills and experience of delivering compelling content across various formats and specific audiences
• Project management skills and understanding how to manage the priorities of multiple stakeholders
• You have a track record of generating innovative content and campaigns that help drive pipeline growth
• Strong business acumen and ability to track ROI of campaigns & content
• Understanding of SEO copywriting and its importance for inbound marketing
• Experience using a CRM tool (Hubspot, Pipedrive) is a plus
• Experience in the tech (SaaS) industry working in a dynamic start-up culture is also preferable
• Fluent in English, additional foreign language as French is a plus.