About the team
 

Like every team at Turo, the Guest Marketing team is driven by our broader mission of putting the world’s 1.5 billion cars to better use. We’re responsible for developing and executing strategies that build brand salience, grow awareness, drive product education, grow usage, and deliver profitable growth. 
 

Our approach is data-driven: we dig deep into customer needs and challenges to ensure their voices shape our product development and messaging. We collaborate closely with Product, Research, Brand Strategy, Comms, Growth Marketing, Creative, and Design teams to deliver a seamless customer experience that resonates across all channels.

As Integrated Marketing Manager you will be responsible for developing and executing cohesive marketing strategies that span multiple channels. This position requires a strategic thinker with a deep understanding of consumer behavior and market trends, capable of blending creativity with data-driven insights to deliver impactful campaigns. You will lead the creation and implementation of integrated marketing campaigns that combine traditional and digital media, ensuring a unified brand message that resonates with our priority segments. 
 

Reporting to the Director, Brand and Integrated Marketing, you’ll work closely with cross-functional teams, including product, market management, and creative, and manage relationships with external agencies to drive brand awareness, enhance customer engagement, and contribute to the overall growth of Turo. 
 

To be successful at Turo, you need to embrace an owner’s mindset: a bias for action, the ability to move fast, iterate quickly, and a desire to push beyond the expected. If you’re ready to blend tenacity with analytical thinking, this is your chance to make a meaningful impact at a brand which is on the rise. 

What you will do

• Develop and implement integrated marketing strategies that align with business objectives and target segment needs. 

• Lead the planning, execution, and optimization of multi-channel marketing campaigns, including social media, email, content, and paid media.

• Collaborate with creative, media, and production teams to develop compelling campaign concepts and assets.

• Manage relationships with external agencies and vendors to ensure timely and effective campaign delivery. 

• Analyze campaign performance data to measure effectiveness and inform future strategies.

• Work cross-functionally with teams such as product, host marketing, and market management teams to ensure marketing initiatives support overall business goals.

• Manage marketing budgets, ensuring cost-effective and efficient use of resources.

• Contribute to the development of the brand’s voice and positioning in the market.

Your profile

• At least 5+ years of experience in brand management, marketing, or integrated marketing role.

• Bachelor’s Degree in a related field (business/marketing)

• A "builder" personality: You're biased toward action, a phenomenal collaborator and expert simplifier. You never stop pushing towards clarity and delivery.

• Proven track record of developing and executing successful brand strategies and marketing campaigns.

• Driven: You never hesitate to roll up your sleeves and seek something hands-on, you persevere when others fall away.

• Deep knowledge of upper funnel versus lower funnel dynamics, with a clear view on how to sufficiently evaluate the performance of campaigns. 

• Proficient in Google Docs, Sheets, Slides or Microsoft Word, Excel, PowerPoint

• Proficient in articulating quantitative business data layered with consumer insights.

• Strong at working with and influencing product teams

• A data-driven mindset and you have some experience working on marketing experimentation

Bonus if you have

• High-growth startup experience.

For this role, the target base salary range in San Francisco is $110,000 - $139,000 annually. This role is also eligible for equity and benefits. In general, our ranges reflect the market-based target for new hire salaries based on the level and location of the role. Within the range, individual pay is determined by objective factors assessed during the application and interview process, such as job-related skills, experience, and relevant education or training. We encourage you to talk with your recruiter to learn more about the total compensation and benefits available for this role

Turo highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Turists will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Your recruiter can share more information about the various in-office perks Turo offers.

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