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Senior Brand Manager / Awareness - F/M/N

Permanent contract
Paris
Salary: Not specified
Starting date: May 31, 2022
Occasional remote
Experience: > 5 years
Education: Master's Degree

Swile
Swile

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The position

Job description

Swile (swile.co) is a French start-up created in 2017 by French serial entrepreneur Loïc Soubeyrand : Swile offers digital solutions for employee rewards and benefits (meal/food vouchers and corporate gifts) through a card and an app that also helps foster engagement. We disrupted the traditional and outdated French paper meal voucher market and were able to gain significant traction.

After mastering meal vouchers, Swile is now tackling new rewards and benefits (meal vouchers, corporate gifts, transportation and commuter benefits, vacation allowances and more) that will be stored and managed via a single account, card and app. Our ambition is to enable employers to also improve their employees’ engagement and experience by recognizing key moments and milestones of their lives at work. As such, celebrations (birthdays and work anniversaries), money pots, team events, P2P payments among coworkers are brought together in a single app.

Context :

As a Senior Brand Manager, you will define, orchestrate and optimize how the brand is led, goes to market and drives presence across our global markets.

You will have the unique opportunity to shape one of the world’s most disruptive brands and define how our reach contributes to long term growth as we build towards one of the first worktech brand.

1. Build the Brand Campaign

  • Build creative & innovative campaigns based on solid brand culture and market analysis to boost the brand awareness.
  • Define precise key messages, objectives & KPIs for each initiative
  • Execute the brand campaign : from conception to production,
  • Measure & analyse : deliver reports, monitore the brand performances
  • Ensure the brand consistency on all touchpoints and markets

2. Build the Brand plans

  • Consolidate plans: creative & messaging strategy and media plans
  • Purchase Media buying
  • Imagine brand activation PR regarding our campaign

3. Ensure the brand consistency on all touchpoints & across the regions

  • Work closely with the internal creative teams to keep on building our identity & tonality
  • Work on brand pillars, brandbook and brand traing
  • Ensure a seamless brand experience from a campaign to a landing page.
  • Collaborate with the agencies to make sure we always have a good level of creativity and exigence

4. Inspire the team

  • Benchmark about inspirational brands or campaigns & digital innovations
  • Source & meet potential partners (agencies, freelancers)
  • Work closely with all the tribes and elevate your guild.

Preferred experience

Our ideal candidate has/is….😍

  • Brand culture
  • Brand campaign management (from brief to production)
  • Media buying acknowledge
  • Project Management
  • kpi’s monitoring
  • Brand survey monitoring
  • Agency management
  • Rigour: excellence & exigence while producing
  • Curiosity: benchmark about brands not only in France
  • Anticipation: respect plannings
  • Leadership

Our values 🦄

  • We are Team-Players: We succeed as a team! Learning, growing and taking off together is what drives us on a daily basis
  • We are Doers: Being creative, curious, and wanting to build things with a test and learn mindset, this is who we are!
  • We move Fast: The ability to be organized, adaptable and innovative to keep up with technological advancements in the market!
  • We Stay Hungry: Our ambition has no limit, and this requires humility, questioning, and the will to always set the bar higher!
  • We are Ambassadors: As we are the first and daily users of our product, speaking about Swile gives us pride!
  • We cherish our Values: Very committed, Swilers are passionate about maintaining our culture.

Recruitment process

  • Video interview: 30 minutes
  • Hiring manager interview: 45-60 min with evaluation of soft/hard skills, teamfit, background, team/job information)
  • Business Case: A Business Case that you will present in front of our team
  • Swilers interview: 30 minutes / During this stage all our Swilers can be called in and contribute to a skills assessment of candidates (focus on culture and values). Interviewers will be able to meet candidates without cognitive bias and have constructive feedback on their interpersonal skills and know-how. Involving all of our employees in the success of our hiring process is an integral part of our culture and values
  • Management Interview : 45 minutes
  • Final Round: 60 min

Our hiring process lasts on average about 2 weeks, and offers usually come within 24 hours.

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