Product Marketing Manager (Developer Relations)

Salary: $100K to 150K
A few days at home


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Collaboration and innovation, while staying humbly open is at the root of our identity. Brevo, formerly known as Sendinblue, is the leading Customer Relationship Management (CRM) suite designed to efficiently build meaningful customer relationships at scale in a fast changing digital world. With Brevo, businesses have a unified view of the customer journey in one easy-to-use platform to grow their business with intuitive marketing and sales tools such as Marketing Automation, Marketing Campaigns over Email, SMS, WhatsApp, Chat, and much more. Today, more than 500,000 businesses across 180 countries, including Sodexo, Louis Vuitton, Carrefour, eBay, and Michelin, trust Brevo’s reliable technology and 75+ integrations to deliver unparalleled customer experiences, reduce costs, and drive sales in one CRM suite. Brevo reached the coveted Centaur status with $100M ARR in January 2022, and has more than 800 employees globally. Its global operations are headquartered in Paris.

As the recipient of 2022 Best in Biz SMBs and 2023 Built In Best Places to Work awards, we truly value creating a space where our team members and clients feel that they are heard and respected.

If you’re looking for a fast-paced and exciting environment where your potential for growth and development is unlimited, then we look forward to meeting you soon!

We are looking for a skilled Product Marketing Manager and Developer Advocate to join the Product and Solutions Marketing team and to drive product awareness and acquisition of our API and developer-focused product lines. This is an exciting opportunity to have a real business impact and to help shape the product story of the current and future offerings of Brevo. Reporting to the Vice President of Product and Solutions Marketing, and as a part of the Marketing team, this role will be at the intersection between Marketing, Product, Developers, and Customers, voicing customer needs and aligning them to both Product efforts and Marketing activities.   

To be successful in this role, you’ll need a passion for working with and understanding the needs of different developer audiences and taking the platform to market. You must be a strong collaborator who is comfortable working with internal customers across Product, Engineering, Developer Relations, Marketing, Partnerships, and external developers, partners, and customers.  If you’re tech-savvy, passionate about B2B SaaS-based products and solutions, and want to see them all rolled into public-facing marketing - you’re in the right place.

As a Product Marketing Manager you will:

  • Own the API and developer-driven product lines and components from A to Z including its on-brand messaging & positioning with the goal of acquiring new customers.
  • Create and deliver sales and marketing materials including product pages, marketing newsletters, presentations, landing pages, and more to improve product knowledge, feature adoption, and cross-selling. 
  • Work in close collaboration with the product team and the rest of the global marketing team to coordinate content publication & localization.
  • Reinforce Brevo’s position as an all-in-one Marketing and sales platform and market leader by creating inspiring, compelling, and impactful value drivers and USPs. 
  • Work with external partners who speak to the developer persona to create marketing campaigns driving toward the acquisition of developers to the platform.
  • Build incentives and education targeted to the developer persona
  • Execute go-to-market strategy and coordinate from the center of different activities across the marketing teams (acquisitions, brand, content) to ensure successful execution and consistency.
  • Communicate regularly with our clients to better understand their needs and to incorporate the voice of the customer into our own brand voice, including creating client success stories and testimonials for our self-serve plan clients. 
  • Relay market insights to the product team to foster a better understanding of the customer needs, product usage, and adoption patterns. 
  • Own a part of the competitors’ overview on a regular basis, both at a product and at a messaging level. Share insights and knowledge with Marketing, Product, and Sales teams. 
  • Constantly forward-looking, you’ll look for new ways to better position Brevo as a leader in the MarTech space, better KPIs analysis, and more. 
  • What will contribute to your success:

  • BA or BS degree (MBA preferred)
  • +5 years of Product Marketing experience or copy related Marketing roles, preferably in a SaaS B2B company specifically with developer tools and activities
  • Professional copywriting and/or content marketing experience in English
  • Proven ability to work independently and cross-functionally with Product, Marketing, and Sales
  • Agile and creative who's ready to take on varied tasks and develop new projects
  • Strong analytical mindset and detail-oriented, with project management competency
  • Proven ability to articulate technical concepts to both professional and less mature audiences, while highlighting the uniqueness of our product
  • An ability to seamlessly work in an international environment working across geographies, cultures, and time zones
  • Knowledge of email marketing tools and content management systems, such as WordPress, a plus
  • Excellent verbal and written communication in English; proficiency in French or German is a major plus
  • What we offer:

  • Remote/Hybrid work options
  • Bi-Annual Global Team Building Trip
  • Health/vision/dental benefits - Employer-sponsored
  • Employee Share Ownership Plan
  • Lunch on us! Monthly lunch-stipend 
  • Public transportation stipend
  • Parental leave top-up (up to 22 weeks)
  • Simple IRA with an employer contribution match
  • Opportunities for professional development
  • Work with an international and collaborative scale-up in a hyper-growth environment
  • Tons of fun team outings/activities and more!
  • Brevo puts diversity and inclusion at the heart of its values. We examine all applications with treatment based on equal skills and applying the principles of non-discrimination.

    Brevo values work-life balance and offers flexible working hours and remote work. Most of our teams will be working mostly remotely and others will follow a hybrid model depending on the nature of the job. This policy is based on a mutual understanding between the Head of, Managers, and Team Members.

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