💡 Why Join Us

• Contribute directly to Rail Europe’s B2C growth through measurable acquisition and conversion impact

• Join the Growth organisation, focused on performance, experimentation, and scalable marketing channels

• Work at the intersection of content, paid media, SEO, and product journeys

• Play a key operational role in improving content relevance, speed to market, and performance impact

• See tangible business results across traffic, conversion, and revenue

🛠️ What You’ll Do

• Execute and optimise performance-driven content across paid media, landing pages, and priority B2C pages, with content designed to be reusable across B2C and B2B contexts

• Ensure strong alignment between ads, landing pages, and on-site content across acquisition funnels

• Own copy and structure for high-impact, high-traffic and campaign-specific landing pages

• Maintain and optimise operator, route, and service pages based on active routes, services, and promos

• Support SEO- and demand-led content initiatives where they directly contribute to acquisition

• Work closely with Growth, Content, Product, and Tech teams to integrate content into user journeys

🔍 What You Bring

• 2–3 years of experience in growth marketing, performance content, or content operations within a product-driven environment

• Hands-on experience analysing content and page performance using tools such as Google Analytics (GA4) and Google Search Console

• Proven ability to write and optimise content for paid acquisition and landing pages, with strong ad-to-page message matching

• Experience working with a CMS or product-embedded content tools, within existing templates and technical constraints

• Solid understanding of SEO fundamentals and demand-led content optimisation for acquisition

• Strong execution and collaboration skills in fast-moving, multi-stakeholder environments, with professional working proficiency in English

• HR pre-screening – With Adréa, Talent Development Manager, to validate motivation, role understanding, and baseline experience fit

• Content & performance interview – With Helen, Content Manager, to assess content execution skills, performance mindset, and ability to adapt a marketing concept across B2C and B2B contexts

• Practical exercise – Take-home content task used as a discussion basis to evaluate writing quality, structure, prioritisation, and performance thinking

• Final interview – With Lachezar, Head of Growth & Marketing Activation, to review the exercise, discuss broader growth topics, and validate overall role fit