About the Role

As our Digital Marketing Manager, you will build and own our marketing engine from the ground up. This is a high-impact, hands-on role where you'll create the programs, systems, and strategies that drive measurable pipeline for our enterprise sales team.

What You'll Do

Build Our Marketing Motion

• Own our digital growth infrastructure, set and hit targets for traffic, demos, and conversions in partnership with Growth

• Build our SEO program, content strategy, and website optimization from scratch

• Drive content production: blogs, playbooks, landing pages that convert prospects to pipeline

• Scale webinars and events: own setup, execution, and follow-up that drives ongoing revenue

• Create lifecycle marketing programs and email campaigns that move prospects through the funnel

Drive Pipeline & Revenue

• Implement true ABM programs for target accounts, working closely with BDRs and AEs on long sales cycles

• Run high-ROI paid campaigns with strict performance accountability

• Establish marketing analytics that track the full funnel from traffic to revenue

• Build co-marketing initiatives and partnerships that expand reach

Set the Foundation for Scale

• Manage our CMS, forms, tracking infrastructure, and experimentation framework

• Define dashboards and attribution models that inform strategy across the business

• Establish standards, processes, and best practices that will scale with the team

What We're Looking For

Required Background:

• 5-8 years in B2B SaaS marketing with hands-on demand generation experience

• Experience scaling through Series A to C/D at enterprise sales-led companies

• Built pipeline without big brand backing, you know how to generate results from scratch

• Deep experience across content, digital, paid, email, webinars, and events

• Led small teams (1-4 people) while staying hands-on with execution

You Must Have:

• Proven ability to drive pipeline in enterprise sales environments with long sales cycles and complex deals

• Direct collaboration experience with BDRs and AEs, you understand how marketing drives sales outcomes

• Technical proficiency with HubSpot, Salesforce, and marketing tools - you can build reports and optimize programs independently

• Performance-driven mindset from a high-accountability marketing culture

• Track record of building programs yourself, not just managing processes or people

You'll Thrive Here If:

• You're equally comfortable setting strategy and executing in the trenches

• You thrive working autonomously and figuring things out

• You want direct impact on company trajectory, not just a defined role

• You're opinionated about what works but ruthlessly data-driven

Recruitment process

1. Initial Discovery call (30 min) — Get to know each other and discuss your background and interest in Mochi

2. Skills deep-dive interview (2x30 min) — Walk through your digital marketing wins, technical capabilities, and approach to growth with our GTM team

3. Case study presentation (45 min) — Present a take-home challenge to our Chief Growth Officer, demonstrating your strategic thinking and execution style

4. Final conversation with founder & offer — Alignment on role, vision, and next steps