Hiring Location: India

Hours: 40 hours per week

Contract Type: Freelance

About the Role

We are hiring a Marketing Manager to own Lynx Educate’s marketing across content, growth, PR, and events.  
 
If you consider yourself a generalist marketer, who is excited by a full stack marketing role, this is for you.  
 
This role will be responsible for engaging and attracting learners on our learning platform through strong content & story telling.  
 
You’ll be elevating the Lynx CEO’s visibility in the social impact industry, while driving brand awareness and learnerengagement and growth.

This is a hands-on, full-stack marketing role ideal for someone who is both a strong content creator and an effective marketer capable of managing multiple campaigns, outreach, PR, and events.

Responsibilities

1. Marketing Campaigns & Operations

• Run email newsletter end-to-end.

• Create email sequences for engaging and acquiring new learners on the platform (promotion sequences, nurturing sequences, lifecycle sequences).

• Support sales with decks, PDFs, event collateral, and reports.

• Designing and optimising multi-touch lifecycle funnels

• Running warm-up sequences, trigger logic, segmentation

• Cohort analysis, drop-off analysis, and A/B testing

• Improving click-to-signup and activation rates

• Setting up and optimising WhatsApp, SMS, and push campaigns

2.  Social Media Management

• Manage and publish Lynx CEO’s LinkedIn content

• Manage and publish content on Lynx’s company page

• Run social calendar, scheduling, and analytics reporting

• Engage with the social media community from both accounts.

• Create content for LinkedIn Newsletter

3. PR, Media & Podcast Outreach

• Maintain podcast booking and workflow processes.

• Build ongoing relationships with journalists & media outlets

• Write press releases, speaker profiles, and media kits

4. Events, Speaking & Conferences

• Research and pitch Lynx CEO for social impact events, awards, panels.

• Prepare speaker abstracts, applications, and follow-ups

• Manage Lynx’s quarterly dinner event. Create registration page, social media promotions, guest coordination over emails, reminders, etc.

Required Skills & Experience  

• 3–6 years of experience in B2B marketing (startup preferred) 

• Strong writing, storytelling, and editing skills 

• Email marketing & automation 

• Experience with Brevo  

• Ability to manage multiple campaigns, calendars, and deadlines 

• Comfortable working autonomously in a fast-moving environment 

• Comfortable with direct outreach to organisers, podcasters, and journalists 

Desirable Skills & Experience 

• Experience securing podcast appearances, press, or speaking opportunities 

• Experience with LinkedIn audience growth and content strategy 

• Experience in user tagging, lists, workflows, and CRM hygiene 

• Experience setting up UTMs, tracking, attribution 

• Ability to build workflows in Brevo (events → triggers → journeys → scoring) 

Tools You’ll Use 

• LinkedIn  

• Canva 

• Notion 

• Brevo (email marketing & CRM) 

• Outlook Workspace & SharePoint 

• Luma (events/webinars) 

Who You Are 

• A creative storyteller with strong strategic thinking 

• Highly organised and proactive 

• Comfortable with outreach and relationship-building 

• Able to manage high visibility work with clear timelines 

• Excited to help a mission-driven company scale its impact

A: Competency & Culture Interview: With Head Of Marketing & Chief Of Staff
B: Skill test: With Marketing Specialist