Advertising Product Manager

Permanent contract
Praha
Salary: Not specified
No remote work
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Livesport
Livesport

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Questions and answers about the job

The position

Job description

We are looking for a new colleague to join our product team. As our Advertising Product Manager, you will drive all Livesport ad products—from initial concept to launch and beyond. You will have full ownership of advertising zones and performance across Livesport’s web and app products, delivering measurable commercial success, unlocking millions in ad revenue potential, supporting global scalability, and aligning ad formats with industry-leading standards.

What will you do?

  • Lead the global product lifecycle for advertising formats - banners, video, audio, branded content & more - from concept to launch.

  • Design and execute the advertising roadmap, prioritizing high-impact features that drive millions EUR in revenues and conversions across 100+ million users globally.

  • Work cross-functionally within Product (especially user platforms owners) and with Sales, Engineering, BI, Programmatic, and AdOps to optimize ad products, drive their adoption, go-to-market readiness, and ensure legal compliance.

  • Own in-house ad format development and performance monitoring. Run creative tests and continuously refine strategies using platforms like GA4, GAM, Tableau, and internal tools.

  • Be the voice of industry standard advertising in Livesport - standardizing formats, driving adoption, monitoring competition, and shaping go-to-market strategies.

  • Last but not least, oversee ad serving technology enhancements and lead the transition to new ad serving solutions.


Preferred experience

What are we looking for?

  • A minimum of five years of demonstrated experience in digital advertising & media, covering both brand and performance aspects.

  • In-depth knowledge of media terms and metrics such as CPM, CTR, CPA, ROAS/ROI, cost per lead, conversion funnel, and conversion rates.

  • Background in media houses, media agencies, or digital publishers.

  • Project management experience.

  • Capable of developing business cases and managing cross-functional initiatives.

  • Ability to define and prioritize advertising product roadmaps and features, write user stories to brief Engineering (we can help you with that), ensuring alignment with strategic business objectives and efficient execution.

  • Strong communication skills to clearly explain complex concepts to both technical and non-technical audiences.

  • English at least at a B2 level.

  • Go-Getter executor with business thinking (from idea to execution) who is growth-driven, self-motivated, resilient, persuasive, ambitious, and humble.

We will be extra happy if you

  • Have experience in performance marketing, lead generation, affiliate, e-commerce, and/or digital brand campaigns.

  • Understand personalization and audience targeting.

  • Have hands-on product management experience within adtech or media.

  • Experience with Sales teams and processes.

What do we offer?

  • A chance to fully own and shape the advertising products strategy for a top-tier global sports platform, using state-of-the-art technology, with the autonomy and support to drive major commercial and product impact.

  • 🎓 Plenty of time for personal growth and education, with unlimited opportunities—including training sessions and conferences all over the world. When it makes sense, you can even participate as a speaker.

  • 💰 An annual bonus of up to 20% of your yearly salary, plus special rewards.

  • 💻 Top-tier equipment. From ergonomic workstations with height-adjustable desks to high-end hardware. You’ll also receive a phone and a plan with unlimited data.

  • 🌿 Offices in Nové Butovice with parking, two gyms, and a relaxation zone with table football and darts. We work in an environment that supports both professional success and personal well-being.

  • 🎉 Several events throughout the year—meetups, monthly sports tournaments, and unforgettable Christmas parties where you can spend time with colleagues outside of work.

  • 🍔 Meal credits at the restaurant in our building—enjoy excellent food conveniently and hassle-free.

  • 🌴 A referral bonus for recommending new colleagues and 25 days of vacation are standard.

Want to know more?

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