Position based in Marseille
Context :
In a high-growth context, we are strengthening our sales team with a Sales Development Representative (SDR) role focused on **intelligent prospecting and opportunity creation.
**Our prospecting is not limited to pure cold outreach: it combines classic outbound, interest signals (inbound, marketing, product), and targeted research to engage the right accounts at the right time.
The goal is simple: generate qualified sales meetings for the closing teams.
Main Mission :
As an SDR, you are responsible for creating new sales opportunities, from account identification to booking qualified meetings, using multi-channel and multi-sequence approaches.
Your Responsibilities :
1) Prospecting & Account Activation
Conduct multi-channel prospecting activities: cold calls, emails, LinkedIn
Leverage interest signals when available (inbound leads, marketing, product)
When signals are absent, identify relevant entry points through research
Target and contact B2B SMB and Mid-market accounts
Adapt the approach based on the prospect’s level of maturity
2) Research, Qualification & Meetings
Analyze accounts: challenges, organization, context
Identify and map the right contacts (decision-makers, influencers)
Effectively qualify needs and potential
Create value from the first interactions
Secure truly qualified sales meetings
Maintain a clear and predictable sales pipeline
3) Sequences, Messaging & Continuous Improvement
Build and execute multi-touch prospecting sequences
Adjust messages and angles according to accounts and contacts
Test and optimize scripts, sequences, and approaches
Share field feedback with Sales & Marketing teams
4) Sales Stack & Performance
Work with a modern sales stack : CRM, outreach tools, calling solutions, LinkedIn, chat, SaaS tools
Keep the CRM rigorously up to date
Track KPIs: activity, response rates, meetings, opportunities
Contribute to continuous improvement of sales processes
Minimum 3 years of experience in B2B sales / prospecting
Solid experience in cold calling, with interest in signal-based selling
Comfortable with Sales tools and SaaS environments
Curious, structured, and performance-oriented mindset
Professional English required
Hunter mentality, tech-savvy
Pre-screening call with HR : general discussion on background, motivations, and expectations, verification of basic requirements for the role.
Interview with the manager : assessment of role fit, technical skills, and execution capabilities.
Second interview with the manager + practical exercise : deep dive on remaining points, problem-solving on concrete cases, mini-sequence, and call simulation to test operational skills.
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