Malt
Malt

Head of Brand

Join Malt, Europe's leading freelance marketplace, as the Head of Brand. In this role, you will be responsible for brand identity, strategy, and execution across Europe. You will lead market research, brand positioning, and competitor analysis, and deploy the global brand management and marketing plan. You will collaborate with internal teams, manage social media branding, enhance brand visibility, conduct market research, define KPIs, and support the brand and creative team. The ideal candidate will have 10+ years of experience in brand strategy and positioning, excellent English skills, and a genuine interest in both setting strategy and execution.

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Job summary
Permanent contract
Paris
A few days at home
Salary: Not specified
Skills & expertise
Social media management
Visual identity
Motivational skills
Cross-functional team leadership
Adaptation to target audiences
+2
Key missions

Développer et exécuter une stratégie de marque cohérente alignée sur la mission et la croissance de l'entreprise.

Superviser et affiner l'identité visuelle, le ton de voix et les messages clés pour une présence cohérente et percutante.

Collaborer avec les équipes internes (Produit, Marketing, Ventes, etc.) pour intégrer le positionnement de la marque.

Malt
Malt

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The position

Job description

🪐 Discover our galaxy

Join the Future of Work ! Malt is Europe's leading freelance marketplace, connecting over 700,000 talented freelancers with 70,000+ companies. Founded in 2013, we're transforming how work gets done through our tech-powered, human-centered platform. What makes us different:

- A diverse team of 600 Malters across 6 European countries

- A culture that champions equality (50% of our Comex are women) and inclusive growth

- Backed by top investors including ISAI, Serena Capital, Eurazeo Growth, Goldman Sachs, and BPI

- A mission to give everyone the freedom to work differently

Ready to help shape the future of work? Your next chapter starts here! 🪐

At Malt we believe that Ambition is the Way, so all lists of missions and responsibilities are non-exhaustive.

You are in charge of brand identity, strategy, and execution across Europe. To refine brand identity, you lead the appropriate market research, brand positioning, and competitor analysis. You then deploy the global brand management and brand marketing plan, ensuring that the global brand image and position are correctly developed in all our markets. 

Key responsibilities ✨

  • 🎯 Brand Strategy and Positioning
  • Develop and execute a consistent brand strategy aligned with the company’s mission and growth.
  • Ensure the brand story and identity resonate with target audiences and markets.
  • 🗣️ Brand Identity and Messaging
  • Oversee and refine the visual identity, tone of voice, and key messages for a cohesive and impactful presence.
  • Adapt brand messaging to different audience segments (freelancers, businesses, partners).
  • 🤝 Cross-Functional Leadership
  • Collaborate with internal teams (Product, Marketing, Sales, etc.) to integrate brand positioning.
  • Ensure brand alignment in product launches and marketing campaigns.
  • ✍️ Content and Campaign
  • Work with Content and Acquisition teams to define campaign strategies aligned with brand objectives.
  • Lead creative teams to develop assets supporting both demand generation and long-term brand building.
  • 📱 Social Media Branding
  • Manage the brand’s positioning on social media.
  • Design strategies to grow the community, strengthen brand affinity, and drive demand.
  • 📣 Brand Promotion and Influence
  • Enhance visibility and credibility.
  • Recruit internal/external brand ambassadors and lead thought leadership initiatives.
  • 📊 Market Research and Insights
  • Conduct market research and brand perception analysis.
  • Understand merchant needs and our competitive positioning.
  • 📈 KPIs and Reporting
  • Define clear performance indicators (KPIs) and track brand performance.
  • Provide regular reporting and continuously optimize strategies based on metrics (awareness, engagement, perception).
  • 🧑‍🤝‍🧑 Team Management and Development
  • Support and mentor the brand and creative team.
  • Ensure high performance and ongoing professional growth.

    • About you 🧑‍🚀

  • 10+ years of experience in this field (either client or agency), preferably in the tech sector. 
  • B2B or B2C experience will be valuable in this role, but you have to have worked on complex products and/or services. 
  • Excellent level of oral and written English. 
  • Big plus if you have worked on a marketplace before as having two audiences is an added complexity/exciting opportunity. 
  • Genuine interest and ability in both setting the strategy AND getting the job done.
  • Must have experience collaborating with diverse local stakeholders across a European scope, ensuring our strategy respects Malt's localized business model rather than imposing a top-down, HQ-centric approach.
  • Curiosity around AI as the next productivity booster for marketing.
  • Excellent interpersonal skills and the ability to develop and nurture relationships, to lead by example, to win commitment, and to share your enthusiasm.

    • How to join the mission? 🚀

  • First call with Claudia, our Talent Acquisition Manager, to better understand your background and share more about this opportunity
  • First interview with Carla, our CMO, to better understand the job
  • Business case to prepare and present to 2 managers
  • Final interview with our Co- Founder Vincent Huguet and Stefanie Fleisch, Vp Design to discuss our long-term vision

    • Malt is the perfect space to thrive personally and professionally 💫

    - Onboarding: Before easing into your new role, you’ll spend your first week learning about our culture, products, and services with other new joiners at our office in Paris

    - Equity: Every Malter is entitled to stock options 

    - Lunch vouchers (legal benefit): €9/day on your Swile card

    - Transportation (legal benefit): 50% reimbursement (any type of transport)

    - Healthcare insurance (legal benefit) 

    - RTT: From 8 to 12 days off per year

    - Sports: Company participation to a Gymlib membership

    - Malt sabbatical: Every three years, all Malters are entitled to a one month fully paid sabbatical leave

    - Free books: If you’re interested in learning more about any topic relevant to Malt’s business, just tell us the books you’d like to read, and we’ll order them for you—without any questions asked or approval processes to follow

    - Remote work: Hybrid policy balancing on-site and home office

    - Team building events organized every year

    Ready? Get your ticket to Malt 🪐 

    At Malt, we are committed to fostering an inclusive and diverse workplace. We recruit based on skills, experience, and potential, without any form of discrimination related to age, gender, sexual orientation, ethnicity, religion, or disability. Our mission is to create a work environment where everyone feels valued, respected, and safe to thrive.

    Want to know more?