Scope Product display and website navigation • Publish the products, following the commercial and communication priorities• Merchandize the product grids by creating rules the VM tool considering group guidelines, commercial priorities, and allowing an intuitive and fluid navigation for the visitor• Manage Searchandising campaigns and optimize the e-search results• Define cross-selling propositions (perfect partner, keep exploring)• Work with Paris HQ to propose and challenge website navigation and product contents (menu, filters, product description, attributes, pictures…)• Follow up of bugs resolution, references completion, missing prices• Review pictures and worn views for Middle East markets; alert when not applicableE-merch performance & data analytics • Analyze website performance and navigation path (Google analytics) • Work closely with the Traffic Manager and the SEA Agency to share business priorities and steer investment to ensure the best returns• Based on analytics, adapt the e-merch to optimize conversion rate, maximize average basket and UPT (unit per transaction) • Run benchmarks and propose AB tests for a test and learn approachEditorial • Coordinate the weekly emailings campaigns with Paris HQ (calendar, product selector, ROI)• Analyse with communication teams the ROI of social campaigns• Coordinate the homepage calendar with Paris HQ and local communication teams, and ensure consistency between editorial content and online product offer • Merchandise products on the homepage with the right balance between editorial and commercial priorities• Define local editorial needs and coordinates the creationRetail Merchandising • Sales analysis - Analyze product sales performance, identify sales trend and build product reporting (quantitative and qualitative) - Follow up daily sales and propose action levers to meet the budget target• Inventory management - Follow up sales through and MOS (month of stocks) - Animate the stock with appropriate action: transfer in and out, portfolio cancellations, reorders, push offers, destocking - Ensure website stock accuracy with the E-commerce operation team - Define min / max levels for permanent stocked items• Product offer - Before Seasonal buyings, prepare recommendation based on the OTB (open to buy) given; prepare pre buyings for carryovers items - During Seasonal buyings, select the product assortment, share qualitative feedback with other store managers; analyze store buyings to ensure offer consistency between online and offline - Work with local merchandising teams to define the omnichannel offer (For shared stock, product locator and e-reservation feature) - Follow up the deliveries and ensure the availability of best sellers onlineNetwork • Strong daily coordination with the other e-commerce team members especially the Operations and and Customer Service Teams• Closely work with Group digital teams (Catalogue, Editorial, Retail merchandising, Data and IT) and Product divisions area managers• Strongly partner with local retail teams, to understand their need and their customer; meet on a regular basis with Retail merchandising and Traffic teams• Follow competitors' actions and strategies • Liaise and share best practices with e-merchandisers community from other countriesSkills • Strong Analytics skills • Familiar with Web analytical tools (GA, FredHopper)• Experience of Luxury retail (online and offline)• Good communication skills• Team player • Customer and service oriented • Result oriented • Fast ramp up and ability to learn"A creator, artisan and seller of high-quality objects since 1837, Hermès is an independent, family-owned French house that employs nearly 23 200 people worldwide. Driven by its permanent entrepreneurial spirit and consistently high standards, Hermès cultivates the freedom and autonomy of each individual through responsible management. The company perpetuates the transmission of exceptional know-how through strong territorial anchoring that respects people and resources. Sixteen artisanal métiers feed the creativity of the house, whose collections are presented in nearly 300 stores around the world"
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