Assistant Store Manager

Job summary
Permanent contract
กรุงเทพมหานคร
Salary: Not specified
Skills & expertise
Observation skills
Motivational skills
Communication skills
Coaching and mentoring
Sales techniques
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Hermès
Hermès

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Questions and answers about the job

The position

Job description

Key Responsibilities:

  • Store Leadership & Operations
    • Support the Store Manager in overall store management including sales, customer service, operations, product, and team performance.
    • Ensure daily operations are executed according to brand standards: stock management, security, grooming, CRM, after-sales service, and store maintenance.
    • Lead by example on the sales floor to ensure smooth day-to-day operations and support team members as needed.
    • Act as Store-In-Charge when the Store Manager is absent.
  • Sales Performance & Customer Service
    • Drive individual and team sales performance to achieve or exceed targets.
    • Coach and motivate the sales team to deliver an exceptional, personalized customer experience.
    • Lead and implement initiatives to grow and retain a strong client base, including developing VIP clients and acquiring new customers.
    • Support and encourage clienteling initiatives and CRM activities across the team.
    • Stay informed of market trends and provide relevant insights and buying feedback to the Store Manager.
    • Monitor product sell-through to optimize inventory performance and seasonal sell-out.
  • People Development & Team Management
    • Supervise, coach, and mentor sales staff through regular performance feedback, goal setting, and on-the-job development.
    • Conduct regular floor observations, coaching sessions, and morning briefings.
    • Foster a strong team spirit based on trust, mutual respect, discipline, and brand values.
    • Ensure the team receives regular training in customer service, product knowledge, and selling techniques.
    • Assist in organizing team activities and maintaining team morale.
    • Handle basic disciplinary issues and escalate to the Store Manager or HR when necessary.
    Requirements & Competencies:
    • Minimum 3-5 years of relevant management experience in luxury retail, fashion, or similar customer-facing industry.
    • Fluent in English. French is a plus.
    • Passionate about fashion, craftsmanship, and luxury service.
    • Strong leadership, interpersonal, and communication skills.
    • High level of professionalism, integrity, and discretion.
    • Proficient in Microsoft Office and CRM systems.
    • Flexibility to work retail hours, including weekends and public holidays.

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