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Marketing Director - EMEA

Permanent contract
Paris
Salary: Not specified
No remote work

GRAITEC
GRAITEC

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Job description

About Graitec Group

GRAITEC Group Company is a global Software editor leading Building Information Modeling (BIM) solutions and helping its architectural, engineering, construction, and manufacturing customers to digitize and industrialize their processes to improve performance and build a sustainable tomorrow.  

   

Ambitious and fast-growing environment: We see ourselves as a 30 years old startup, having doubled our revenue in the last 3 years again thanks to both organic and inorganic growth and targeting 500m€ revenue in 2024 (join us to make it happen!). 

We strongly believe that this growth will continue since the market is only at the beginning of its digitization. 

Experts & Talents with strong culture: Our team is made of more than 700 outstanding talents with a strong management team to execute our mission.   

A true international group: Graitec serves more than 200 000 customers worldwide with +50 offices in 13 different countries, enabling us to meet our customer needs around the globe  

A market leader: we are one of the largest AUTODESK Platinum partners and the only one operating at worldwide scale with an equal split of the business between Europe and North America, enabling Autodesk solutions thanks to our own GRAITEC Softwares  

Strong Products serving the construction & manufacturing industries:Through Autodesk products Add-ons like PowerPack to more complex solutions to enable simulation, fabrication & management of our customers projects, GRAITEC is proud of its 150+ developers innovating each day to accelerate our customers performance. 

 

We are driven to hire the best people, with diverse experiences, and provide them with the resources that empower them to achieve their full potential. This ultimately enables our organization to provide the very best customer experience and solutions that help our customers navigate and implement technologies and services that prepare them for sustainable growth.  

About the Team Hiring

Graitec launches an ambitious digital transformation program to revolutionize its business! You will be part of new team of talented and agile experts to change and deploy our digital, e-commerce and crm ecosystems in all our geographies in Europe and North America. Join Graitec to become one of the leaders of this digital transformation.

Overview

Key Responsibilities:

Strategy and Planning:

    • Implement the overall marketing strategy for the European region, in alignment with the company’s global central marketing objectives.
    • Identify market trends, customer insights, and competitive landscape to guide strategic decision-making.
    • Collaborate to the management the annual marketing budget for the region, optimizing resource allocation for maximum ROI.
    •  

Team Leadership:

    • Lead, mentor, and guide a team of six Regional Marketing Managers, fostering a collaborative and high-performing work environment.
    • Set clear performance expectations, provide regular feedback, and support professional development plans for team members.
    • Foster a culture of innovation, creativity, and continuous improvement within the marketing team.

Campaign Execution and Brand Management:

    • Oversee the execution of integrated marketing campaigns that drive brand awareness and lead generation
    • Execute European campaigns to promote cross sell and upsell of Autodesk and Graitec products to our Customers
    • Ensure brand consistency and adherence to brand guidelines across all marketing activities and communications.
    • Collaborate with the Customer Success Hub in Barcelona, Regional Sales, and other departments to ensure alignment of messaging and campaigns.
    •  

Market Segmentation and Targeting:

    • Analyze customer segments and identify opportunities for market expansion and penetration.
    • Collaborate with Regional Marketing Managers to tailor marketing strategies to specific local markets and cultural nuances.

Performance Analytics:

    • Define key performance indicators (KPIs) and metrics to measure the effectiveness of marketing campaigns and initiatives.
    • Analyze data to track progress, identify areas for improvement, and make data-driven recommendations for optimization.

Stakeholder Collaboration:

    • Work closely with the CMO, regional leadership teams, and other stakeholders to ensure marketing strategies are aligned with broader business goals.
    • Provide regular updates to senior management on marketing performance, initiatives, and opportunities.
    • Collaboration with Central marketing
    • Collaborations with Autodesk marketing experts

 

Responsibilities

 

  • 8+ years of experience in marketing roles with progressive responsibilities, including 3 years in a leadership/management capacity.
  • Proven track record of developing and executing successful marketing strategies that drove business growth.
  • Strong understanding of European markets, cultural dynamics, and industry trends.
  • Experience with digital marketing, branding, and market segmentation strategies.
Qualifications

 

  • Excellent leadership and team management skills, with the ability to motivate and inspire a diverse team.
  • Exceptional communication and collaboration abilities, with the capacity to work effectively across various functions and levels.
  • Analytical mindset with proficiency in data-driven decision-making 
  • Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
Interview Process

·        To apply – Graitec Careers

  • Talent Acquisition Director

 

·        EVP- EMEA

 

·        Peer of hiring manager or key stakeholder to the role from another organization

 

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