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Gameloft
Gameloft

Lead of Analytics (Marketing & UA team)

Join our Global Data Science and Analytics team as the Lead of Analytics for the Marketing & UA team. You will extract actionable insights from our vast marketing and in-game data, driving game growth and enhancing marketing profitability and efficiency. You will manage a small team of marketing analysts and work closely with various marketing verticals. A passion for gaming and experience in the gaming or mobile industry is mandatory.

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Permanent contract
Paris
Salary: Not specified
Experience: > 4 years
Key missions

Develop an in-depth understanding of the data warehouse, focusing on Marketing and game tracking data, and become an expert in marketing data dimensions and measurement definitions.

Conduct comprehensive 360-degree analyses to provide timely, data-driven answers to key stakeholder questions, and translate analytical findings into strategic recommendations for Marketing and game teams.

Manage and level up a small team of marketing analysts, leveraging statistical analysis to optimize Marketing testing methodologies and outcomes.

Gameloft
Gameloft

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The position

Job description

Company Description

 

    Job Description

    WHAT YOU WILL BE WORKING ON​

    Main challenge​

    Together with a talented team of data analysts and scientists, you will extract actionable insights from our vast marketing and in-game data, helping drive game growth and enhance marketing profitability and efficiency.​

    What it means on a daily basis​

    • Develop an in-depth understanding of our data warehouse, focusing on Marketing and game tracking data.​
    • Become an expert in our marketing data dimensions and measurement definitions.​
    • Conduct comprehensive 360-degree analyses to provide timely, data-driven answers to key stakeholder questions.​
    • Translate analytical findings into strategic recommendations for Marketing and game teams.​
    • Leverage statistical analysis to optimize Marketing testing methodologies and outcomes.​
    • Manage and level up a small team of marketing analysts

    Who you will be working with​

    As part of our Global Data Science and Analytics team, you'll lead a talented team of two data analysts and work closely with our Marketing verticals including User Acquisition (UA), Influencer Marketing, and studio Marketing Activation.

    You will report directly to the Head of Data.

    Preferred experience

    WHO YOU ARE​

    • A collaborative team player with a positive attitude and excellent organizational skills. Good verbal, written, and interpersonal skills needed​​
    • You pay strong attention to data quality and you have a passion for deep quantitative analysis​
    • A genuine passion for gaming and the gaming industry​

    WHAT YOU NEED TO SUCCEED​

    • Gaming or mobile experience is mandatory 
    • 5+ years of professional experience, 2+ years as a team lead​
    • SQL (Big Query) expertise, crafting complex & efficient queries​ Python and R expertise is required​.
    • Proven ability in creating clear and impactful data visualizations and dashboards using Data Viz tool(s)​
    • Familiarity with key marketing metrics (CPI, RoAS, creative optimization) and channels​
    • Solid understanding of statistical analysis and its applications in marketing and UA.​
    • Fluent in English, good presenter and communicator.​

    Want to know more?