🚀 Your Mission

We’re not looking for someone to scale an existing machine — we’re looking for someone to build it from scratch!

Forest Admin is hiring a VP GTM (Go-To-Market) to take full ownership of our growth strategy as we anchor our solution in the case management space. You’ll join the executive team, lead our go-to-market function (marketing and growth, sales, account management, customer success), and build the acquisition engine that takes us to the next level.

This is a rare opportunity to reimagine how a company grows — not optimize what already exists.

You’ll own the GTM, report to the CEO‑founder, and present straight to the board.

🌱 What You’ll Do

• Own and build Forest Admin’s entire GTM strategy — across marketing and revenue operations.

• Lead a team of 4 GTM professionals (with plans to quickly expand the team to 6+), and oversee our marketing roadmap and execution.

• Design, test, and scale acquisition strategies from scratch — outbound, inbound, partnerships, content, PLG.

• Define positioning and messaging that resonate with our core personas: developers, operations and customer-facing teams.

• Partner with Product and the CEO to ensure GTM alignment across the organization.

• Track and own key GTM metrics — pipeline growth, CAC, conversion rates, channel performance, and ROI.

🎯 What Success Looks Like in 12 Months

• A repeatable, scalable acquisition engine is in place and generating qualified pipeline consistently.

• The GTM team is structured, aligned, and high-performing — across Sales and marketing.

• One or more key acquisition channels are delivering measurable ROI and showing scalable potential.

• Forest Admin’s positioning and messaging resonate strongly in the market and support pipeline velocity.

• The company is scaling faster than ever — with a clear, data-driven GTM strategy you built.

🧠 Who You Are

• What matters most: you’ve built something before — a startup, a sales engine, a growth strategy, a product-led motion. We value entrepreneurial drive and past wins over years of experience or job titles.

• You might be a former founder, an early startup leader, or a proven GTM builder looking to level up.

• You know how to attract, hire, and lead high-performing teams across BD and marketing.

• You think like a founder: entrepreneurial, hands-on, and unafraid of blank pages or ambiguity.

• You’re both strategic and scrappy — able to craft long-term strategy while running short-term experiments.

• Bonus: you’ve worked in SaaS, developer tools, internal tooling, or process automation.

📍 What you’ll get

• Late-founder‑level equity with meaningful upside.

• Competitive salary after month 3 (once early KPIs are hit).

• Wide lane to craft our new GTM strategy, hire your team, and run the show.

• A once‑in‑a‑generation shot to 10x a innovative tech business.

• Interview with our CEO, Sandro

• Interview with the C-suite

• Case study followed by debrief interview with Team

• In-office lunch and meetings with Senior members of the GTM and Product teams

• Introduction to our VCs

• Ref checks & offer communication