Content Marketing Lead

  • Permanent contract 
  • Starting date:  
  • Lagos
  • > 5 years

The company



  • Banking, Big Data, FinTech / InsurTech

The job

Content Marketing Lead

  • Permanent contract 
  • Starting date:  
  • Lagos
  • > 5 years


FairMoney is building the leading mobile bank for emerging markets.

They started with a digital microcredit application on Android, and are rolling out additional financial services (current account, savings, debit card) while expanding the product to Western Africa and South-East Asia.

So far they disbursed over 3,000,000 micro-loans and give more than 7,000 loans daily. They are backed by top notch US/EU investors and have raised over USD 15m Venture Capital to support a stellar growth. They are a team of +100 between Paris, Lagos, Bangalore in Engineering (Android, Data, Backend), Product, Marketing, Risk & Data Science and Operations - and they won’t rest before the FairMoney app is in the hand of millions!

Their values

Start with the client 📊
We are passionate, optimize for our users, care for our impact

Own, don’t rent 💥
We strive for ownership and don’t rest until what we own is accomplished

Scientist mindset 👩‍🔬
We solve large challenges, break them into small pieces, make well reasoned conclusions

Churn 9-5 🎯
Work should be something we love and embrace * that we measure in tasks achieved, not hours completed

Fly High - Fly Low 🙌
We fly high to make big and bold plans - strategize
We fly low and put our hands in the dirt to ensure the detailed high quality output of us and those that we manage

70/30 ⚡
We value execution speed and making decisions with 70% of the available data and a 30% margin of error over 100% accuracy and being blocked by over-analysis

Direct Feedback 🤝
We don’t carry frustration with us but give direct feedback to our colleagues regularly to make sure we all improve and get better

Radical Focus 🔎
Our mantra is to start with the question, “What should not be done this week to increase the focus on the things that really matter

Job description

You will be working as our Content Marketing Lead in our Marketing Division which is now composed of 3 people worldwide. You will be based in Lagos, Nigeria (currently our largest market) and working with other teams based in Paris & India.

The Content Marketing Lead in Nigeria is a bridge between Marketing Communications & Product. They are responsible for understanding the product strategy and translate it into a content strategy across:

  • Email
  • SMS / Push notifications
  • Blog
  • Social Media

The Content Marketing lead is also responsible for executing the content strategy across channels to achieve our growth targets, bring about product education to improve product adoption, and retention & to promote better employer branding.

🔧 We are waiting for you to work on :

  • Building product understanding & value proposition;
  • Creating a content strategy across different channels;
  • Managing both transactional & promotional streams of communication;
  • Creating & measuring marketing experiments;
  • Execution of content strategy & continuously optimize for better results;
  • Communicating experiments & results to the business.

Preferred experience

  • At least 5 years of experience in producing content (blog, Facebook, Twitter, Email etc.);
  • Past experience building audiences online;
  • In-depth knowledge of a Content Optimization System (such as Hubspot);
  • Experience in producing smart CTAs & able to conduct content experiments;
  • Strong product understanding and critical thinking;
  • Strong interpersonal and communication skills;
  • Ability to multi-task;
  • Experience in user / customer research is a plus;
  • Interest in technology / fintech / lending is a big plus;
  • A track record of constantly looking for ways to do things better.

Recruitment process

  • Phone screening of ~30 minutes with Titi - our HR & Talent Manager in Lagos;
  • Technical Assessment;
  • Technical Interview with Sid, Country Manager
  • Fit Call with Sid & Rohan (CPO)

Meet the FairMoney team

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