Past and future
Fairly Made is a story that has been written since 2018.
It started with the belief that we can revolutionize the industry we are in.
We believe that every product has a story, an origin and an impact on the world. We also believe that the production of clothing should not be at the expense of human rights, the planet and the environment.
That's why we created Fairly Made, an adventure that began on the ground, with the women and men in factories on the production lines, and then in the offices of our clients to convince them that making a traceable product from materials with less environmental impact was realistic.
We want to help all fashion brands with our traceability and impact measurement tool to do better. LVMH, Ba&sh, Sandro, Maje, Claudie Pierlot, The Kooples, APC, Sessun, Maison Kitsuné, Rossignol and many others use our platform on a daily basis to improve their impacts.
We have raised 5 million with ETF, a UK impact fund, since July 2022 to accelerate our growth and take a leading position on the global market.
January 2022 - 17 people - January 2023 - 44 people
2023: A French law that strongly stimulates our market
2022: Year of our €5M Series A fundraising
50 clients from luxury to mass market
To be the global leader in impact measurement and traceability for fashion brands. From Paris, the cradle of fashion, to Milan and NYC, we want the Fairly Made solution to spread to these cities to advance the impact of brands.
Fairly Made's values are benevolence, transparency and rigor because we know that they are of great importance in business.
Caring has enabled us to create a positive and respectful working environment where employees feel valued.
Transparency ensures a trusting relationship between Fairlyders and top management, guaranteeing that actions and intentions are clear and honest. Rigor allows us to ensure the quality of our product and services offered by Fairly Made.
These values are fundamental to improving productivity and the quality of work, and are also important levers of commitment and strengthen Fairly Made's loyalty and trust.
Commitments and CSR
We are a company with a mission to improve the environmental and social impact of the textile industry. Beyond this mission, which structures us, we are convinced that the growth of Fairly Made cannot be possible without the strong commitment of our employees.
Our offices are located in the Caserne, an incubator in the heart of Paris that hosts more than thirty responsible brands. It is in the heart of this ecosystem that Fairly Made is growing and regularly organises meet-ups to raise awareness of the industry's impacts. Our CSR commitment is reflected in the time we spend regularly on raising awareness of the environmental and social issues linked to our industry, the implementation of a carbon footprint tool to monitor and improve our impacts, and many other ongoing initiatives that we are developing with our employees.
Our objective is to facilitate the communication of Corporate Social Responsibility (CSR) by brands to their consumers while avoiding "greenwashing". To achieve this, we have developed neutral media that present understandable and consistent information to consumers. This year, we launched QR codes printed on the cardboard labels or composition labels of brands' products. Consumers can also access them via a link on the brand's website. These QR codes allow consumers to obtain important information about the brand's CSR practices before making a purchase.
x3 : average increase in knowledge of a brand's supply chain compared to the initial pool of known suppliers