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Equativ
Equativ

Director, ATV Enterprise Partnerships, DACH

Join Equativ, a leading independent ad platform, as the Director of ATV Enterprise Partnerships in the DACH region. In this strategic role, you will drive revenue and growth through agencies, oversee the go-to-market strategy for ATV media monetization, and build strong relationships with key stakeholders in the media industry. With a focus on privacy-first programmatic video and CTV, Equativ offers a flexible working environment and a commitment to equal employment opportunity.

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Job summary
Permanent contract
Düsseldorf
A few days at home
Salary: Not specified
Skills & expertise
Motivational skills
Communication skills
Collaboration and teamwork
Key missions

Establish and oversee the go-to-market strategy for ATV demand side business development, driving advertising revenues in the DACH region.

Deliver the revenue target on a quarterly basis, taking full ownership of market-specific Equativ strategic publisher CTV partnerships.

Build strong relationships with buyers through regular meetings, calls, provision of inventory reports and recommendations, and support programmatic sales team in expanding CTV partnerships.

Equativ
Equativ

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The position

Job description

Equativ is a Global Ad Platform with an advanced suite of vertically integrated products designed to fulfill the needs of advertisers at scale. Our product offering ranges from Publisher AdServer, SSP, DSP, Curation platform and Media solutions.

Within the CSO group, the Advanced TV team is focused on the strategic development of our CTV product offerings, across our platform technology, and our media monetisation business. Equativ is looking for a strategic commercial lead to join this Team as the Director, ATV Enterprise Partnerships in the DACH region.

In this role, you will lead the strategic go to market of Equativ’s ATV media monetisation in the DACH region, to drive revenue and growth through agencies in the region, and representing key partnerships with commercial sales and business development to agencies and advertisers.

Key responsibilities:

  • Establish and oversee the GTM strategy for ATV demand side business development via strategic initiatives, including pre-sales, value propositions, prospecting, delivery and customer satisfaction to drive ATV advertising revenues in the region, for Equativ’s key partnerships
  • Deliver the revenue target on a quarterly baseFull ownership of market specific Equativ strategic publisher CTV partnership
  • Own full reporting on ATV/CTV to country Managing Director
  • Support programmatic sales team in expending CTV partnerships 
  • Smart TV/CTV advertising business development, partner engagement and support.
  • Build up, manage and execute a pipeline of new business
  • Be an ambassador for Equativ within the local media industry.
  • Define target markets/verticals, lead generation processes, and pipelines.
  • Document interactions and follow-ups in Salesforce and other internal tools.
  • Securing and conducting on-site sales meetings with agencies and advertisers.
  • Running and overseeing the full sales lifecycle for your prospective and recurring clients
  • Liaise with the Client Services team to build custom campaigns for premium ATV programmatic activity and support revenue growth.
  • Develop a very good understanding of the programmatic ATV marketplace, Equativ products including the operations of the Maestro curation platform.
  • Build strong relationships with buyers through regular meetings, calls, provision of inventory reports and recommendations.
  • Support includes generation of GTM approach, demand/supply synergy, local market insight and sales support, in conjunction with the wider ATV team

    • Experience/Background:

  • 7+ years of experience in agency business development for SSP, DSP, Publisher, data companies or similar organisations within the media industry
  • Established relationships with decision makers within the ecosystem of Agencies, Publishers and monetisation Platforms 
  • Experience collaborating across Sales, Account Management, Product, Marketing and Business teams 
  • Ability to partner at senior levels of media organisations, and manage key stakeholders on all sides of a business relationship 
  • Self-starter, with the ability to manage, and drive projects and execute on objectives
  • Desire to work in a changing, fast-paced scale up business 
  • Excellent communication skills - presenting, questioning and listening in all business environments 
  • BS/BA degree or equivalent work experience

    • We have two offices in Germany: Berlin and Düsseldorf. However, this role is open to candidates based anywhere in Germany, regardless of the city.

    About Equativ

    Equativ, a leading independent ad platform, brings scale and simplicity to digital advertising. Following its recent merger with Sharethrough and the acquisition of Kamino Retail, advertisers, media owners, and technology partners rely on Equativ’s advanced SSP, curation, and retail media services and technology to achieve maximum business outcomes. With a focus on privacy-first programmatic video, CTV, and data-driven solutions, Equativ enables clients to activate across the digital ecosystem while protecting consumer privacy. The company’s global expertise is also backed by a team of over 750 employees across 19 countries.

    Equativ has been awarded the HappyIndex@Work label and is proud to be among the best companies in the ChooseMyCompany ranking, recognized for its flexible working environment.

    Come and lead the charge with us in building a transparent ecosystem based on quality!

    Equal Employment Opportunity

    Equativ is an equal opportunity employer. Equal access to employment, services, and programs are available to everyone, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you require reasonable accommodation throughout the application and/or interview process, please contact the recruitment team at ta-team@equativ.com

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