Growth Inbound Manager

Job summary
Permanent contract
Paris
Occasional remote
Salary: Not specified
Skills & expertise
Google Ads
SQL

Primo
Primo

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Questions and answers about the job

The position

Job description

We’re looking for our first Growth Manager to lead and scale Primo’s inbound growth engine.

We are still early in our inbound journey: strong foundations have been laid, and we now want to take things to the next level.

You’ll play a pivotal role in shaping how Primo attracts, educates, and converts customers — owning the full inbound engine from content to funnel performance.

This is a founding role within the Growth team: highly strategic, deeply hands-on, and with a massive impact on Primo’s trajectory.

Your mission

What you will do

  • Design and execute Primo’s inbound strategy, transforming early foundations into a scalable acquisition engine

  • Build and optimize the full inbound funnel — from awareness to SQL — through SEO, content, CRO, and experimentation

  • Create and scale a high-impact content system (articles, case studies, templates, landing pages…) rooted in customer pains and search intent

  • Run and scale paid acquisition experiments (Google Ads, LinkedIn, retargeting…) to accelerate what works without relying on large budgets

  • Leverage AI & automation to accelerate research, content production, and growth workflows

  • Own growth KPIs (traffic, MQLs, SQLs, activation) and collaborate with Sales & Product to drive measurable revenue impact


Preferred experience

You should join us if you

  • Have 2–5 years of experience in inbound or growth, ideally in B2B SaaS or a fast-moving scale-up environment

  • Bring strong expertise in SEO, lead generation, nurturing, and automation

  • Combine a data-driven mindset with creativity: you understand funnels, attribution, and performance, but also how to tell a compelling story

  • Use AI and LLMs deeply as part of your daily workflow — not as a gimmick, but as a true productivity multiplier

  • Are fully fluent in English, able to create content, run campaigns, and collaborate seamlessly (experience operating across multiple European markets is a plus)


Recruitment process

Our hiring process

Simple and fast — designed so we can get to know each other and see how we work together:

  1. Intro call (30 min) with Gaétan

  2. Interview (1h) with Martin, CEO

  3. Technical Case with Gaétan

  4. Onsite meeting with another team member (1h) + Ben, CTO

  5. Reference check

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