Head of Product Marketing F/M

At the heart of Brigad , there is the idea that everyone should have the opportunity to pursue their passion by being valued, considered and above all, free. This includes finding fulfilment in your work and career, being able to balance it with your personal life, being fairly compensated and being respected.

Brigad is proud to give to thousands of talents today, and millions tomorrow, the means to achieve this lifestyle, and we believe so firmly in our mission “To value work and make it accessible to all” that we have written it into our mission statement.

Since 2016, this ambition has materialised by providing our users with the best app on the market allowing self-employed professionals and catering establishments to be put in contact for specific missions.

⭐️ Our users are right, giving Brigad an NPS of 77/100 out of 5000 responses, and sharing  how Brigad changed their lives!

A few months ago, Brigad even launched in the healthcare sector, in order to enable healthcare facilities (care homes and clinics) to connect with self-employed talents. Tomorrow, even more sectors will be concerned: everywhere talents aren’t equipped to pursue their passion while being properly considered and free.

Brigad is currently available in the largest cities in France (Paris, Lille, Lyon, Bordeaux, Marseille, Strasbourg..) and in the UK, with the ambition to expand well beyond in France and Europe.

Exciting challenges are waiting for you: expect to discover new countries in which Brigad will expand, new industries, a top-notch product, a fast-paced development, and above all a solid team united around a truly concrete and positive impact on our daily users’ lives. A spirit that ca, also found on Glassdoor and the grade of 4.8/5.

Does this sound like the perfect fit for you? Great! Feel free to apply and let’s talk about it. ✨

→ Your mission

As a part of the Platform Experience Team (composed of the Tech and the Product teams) and directly reporting to the CPO, you will lead the product marketing function and set the foundation of the Product Marketing at Brigad. 

You will have the following responsibilities: 

• Kickoff the Product Marketing department at Brigad and then build a team of 1-2 PMM within 6-12 months.

• Translating Brigad’s positioning into messages that explain our innovative model and product

  • We’re building a new category and we aim to be the leader of it.

  • Our model is a game-changer in the industry and needs to be understood by leads and new customers. 

  • Today our model and solution are explained by Sales or CSM for every new users. 

  • Tomorrow we want to switch to a self-onboarding experience for businesses and talents, so we need the product to be self-explanatory in order for newcomers to understand our model and product without human interactions.

• Go-to-market

  • The Product Marketing team is in charge of the GTM strategy for new features and new products, working alongside Product Managers, stakeholders (Sales, CSM, Brand, Marketing, …) in order to deliver an impactful GTM strategy that will boostuser adoption. (Ex of features: skill upgrade, Brigad coverage program for talents and businesses, …)

• Product Strategy

  • The Product Marketing team will be in charge of running competitive analyses 

  • As well as building a matrix of Users Personas x Product features (with PM and PrD) to understand where we’re doing good, where we need to improve and what are the blindspots of our value proposition

  • In order to feed the product strategy with insights.

→ What makes the job special

• Play a crucial role in the success of building the leading product of a new category, in a market of 100M workers only in Europe.

• Work closely with cross-functional teams and all the Product team to have a direct impact on the success of the product and features carried out

• Opportunity to use analytical skills to inform product roadmap and go-to-marketdecisions, and use your communication and presentation skills to bring the product story to life. This role is a great opportunity for someone who is passionate about driving results and making an impact

This job is opened to application in our offices from Paris or Lille

If you have…

• Experience: 

  • 5 years minimum in Product Marketing, with complex products, preferably platform or marketplaces

  • Already been a manager forat least 2 years.

• Mastery: you have very strong analytical skills

• Execution: you are reliable and efficient, know how to organize yourself and your team, to help carry out complex projects.

• Communication skills: you’re able to communicate and convince a very diverse audience

• Autonomy: you know how to handle complexity and evolve in a fast-paced environment by yourself, and take impactful initiatives

• Languages: you’re fluent in English and in French.

… So apply quickly! We look forward to meeting you! Here are all the other advantages by  joining us

🏢Beautiful offices in the heart of Paris (Sentier)

🎉 Off-site events and regular afterworks

👫A young and innovative team

💸An attractive and uncapped package

🍕Restaurant tickets on your Swile card (4,25€ per day worked)

⚕️The Alan mutual fund 50% supported by Brigad

🏋 Preferential rates on your Gymlib subscription

💻 A Macbook 

🏠 Possibility of remote

📈 Coaching sessions in 1:1 every week / Regular Manager Training

🇬🇧 Weekly English and French lessons offered by Brigad

☮︎ A caring environment (Glassdoor rating: 4.7/5)

🍳Discover the Brigad experience by putting yourself in the shoes of one of our users for a day

Brigad guarantees equal opportunities to all candidates. Each application received is put into consideration regardless of ethnic and racial origin, opinions, beliefs, gender, sexual orientation, health or handicap.

Brigad’s fundamental values guide us each day in order to tackle those challenges with consistency and build an extremely strong culture:

- Brave : Be bold and make courageous moves.

- Impact : Do things that make a real difference.

- Care : Pay attention to all the people around you.

- Enjoy : Love what you do and have fun

• A first interview with Lena, Talent Acquisition

• A second call with Jean, co-founder & CPO

• A technical interview with a case study to present at the office

• A final cultural fit/team fit interview with 3-4 other employees