1. Creative Strategy & Production

• Lead the creation and testing of ad creatives with a TikTok-first approach, focusing on trend-based, native storytelling formats tailored for Gen Z.

• Extend winning concepts and creative learnings across other social platforms (Meta, Snapchat) and DSPs, ensuring consistency and performance scalability.

• Develop a creative testing framework focused on hooks, messaging, and storytelling.

• Brief, manage, and challenge external partners, UGC creators, agencies, and freelancers.

• Produce high-quality assets yourself when needed.

• Analyze creative performance and identify winning patterns to iterate faster.

2. Trend & Market Expertise

• Be Hush’s eyes and ears on US cultural and TikTok trends.

• Scout new formats, creators, and storytelling techniques.

• Stay close to Gen Z content ecosystems, what’s authentic, what’s trending, and what converts.

3. Cross-Functional Collaboration

• Work hand-in-hand with Growth (media buyers, performance analysts) to optimize performance.

• Collaborate with Design for brand alignment.

• Partner with Product Marketing to ensure storytelling consistency with Hush’s values.

📊 Creative Goals

• Deliver multiple creative concepts per month, with at least 20% identified as top performers.

• Maintain a fast testing and iteration loop, ideate, test, learn, and scale weekly.

• Contribute directly to key performance metrics: CTR, CPA, CVR, Hook Rate, Hold Rate.

Skills & Experience

• 3+ years of experience in creative strategy or content production for mobile consumer apps.

• Proven experience creating and optimizing TikTok ads (UGC, trend-based, storytelling formats).

• Hands-on with creative tools:

  • Video editing: CapCut, Final Cut Pro, Premiere Pro, After Effect

  • Design: Figma, Canva, Photoshop

  • AI/creative tools: Midjourney, Runway, ChatGPT, Arcads

• Strong understanding of performance metrics (CTR, CPM, CPA, retention).

• Fluent in English, with a deep knowledge of US digital culture and trends.

Mindset

• Creator-first: you live and breathe social platforms, especially TikTok.

• Curious and proactive: you constantly explore new ideas and formats.

• Fast and resourceful: you turn ideas into live ads within hours.

• Collaborative and analytical: you love working with others and learning from data.

• Impact-driven: you want to see your ideas drive tangible growth.

• First call with Tanguy (CMO): A quick chat to get to know each other, talk about your background, and see if there’s a good vibe.

• In-person meeting with Tanguy (CMO): Come by our office so we can dive deeper into your experience and how you could make an impact at Hush.

• Fitting drink with the team 🍹: Meet the crew in a relaxed setting, it’s all about making sure it feels like the right match on both sides.