Marketing is responsible for guiding prospects and customers throughout their journey with Basware. Through providing thought leading insights, practical advice, and a roadmap for automation, in partnership with our Sales function, we enable organizations to drive the transformation of their AP and Finance functions. Leveraging industry leading marketing platforms including Hubspot, and the latest in AI technologies, we activate multi-channel marketing programs to help prospects get informed, build their business case, select the right-fit solutions, and make it all just happen for our customers.

We're looking for a Global PR & Social Media Manager to shape and share our story.

The Basware communications team oversees 3 core areas:

1. Public relations

2. Internal communications

3. Social media

You’ll turn strategy into stories, live and breathe social media, and see AI as your creative partner.

WHAT MAKES THIS ROLE DIFFERENT

This isn't just another communications role.

The Basware communications team is always learning to do better. You should help inspire (and challenge) our thinking. We're not looking for someone who follows playbooks; we want someone who writes them.

You don't need to be from our industry, you can learn that. But attitude, adaptability, and willingness to try will help set you apart.

SKILLS AND CANDIDATE QUALIFICATIONS:

WHAT YOU'LL DO

PR & internal communications

• Develop the full spectrum of communications: press releases, thought leadership, award entries, and internal communications

• Run employee newsletters, town halls, and internal events

Social first

• Create thumb-stopping content on LinkedIn: videos, podcasts, infographics, and carousel posts

• Drive LinkedIn employee advocacy and social selling that support our sales team

AI content creation

• Challenge our thinking on how AI can improve communications

• Use Copilot and LLM tools for content creation and search optimization

Measure what matters

• Prove communications ROI: share of voice, inbound traffic, employee engagement

Basware is how finance leaders in global enterprises can finally automate their complex, labor-intensive invoice processes and stay compliant with regulatory change. Our Accounts Payable (AP) automation and invoicing platform helps companies achieve a new level of efficiency – in a matter of months – while reducing errors and risks. We bring a unique combination of true automation, complete coverage, and deeper expertise to make it all just happen for our customers. That’s why the world’s most efficient AP departments at 700+ global customers rely on Basware to handle over 170 million invoices per year.

Joining Basware means you’ll join a team filled with innovators, passionate about their work and enthusiastic about the industry we’ve pioneered. You’ll work alongside highly motivated, capable, and friendly individuals who collaborate to deliver world-class solutions and services. A critical part of our culture is the high amount of trust we put into our employees—we want everyone to make a difference, so we offer flexibility in how you work, giving you the freedom and support to deliver your best results. We truly live our values where:

We Drive Customer Value , We Take Ownership and We Are Bold in everything we do, to make it all just happen for our customers.

WHO YOU ARE

• Natural storyteller

• 3+ years' experience

• Expertise building LinkedIn presence

• Experience with AI tools for content or video creation

• Internal communications and issues management know-how

• Comfortable consulting senior leadership and being "the voice" in the room

• Willingness to travel across Europe occasionally

• Native English speaker

You'll be a part of the marketing team and report to the Global Head of PR & Communications. You'll work within a small, ambitious communications team, collaborate with marketing and HR, and manage our PR agency relationship.

You'll have direct access to our executive team, real influence on our strategy, and the chance to develop your career across all areas of communications. If you've been waiting for a role where you can actually implement those "we should be doing this" ideas, this is it.