Senior YouTube Channel Manager

Job summary
Permanent contract
London
A few days at home
Salary: Not specified
Experience: > 3 years
Skills & expertise
Attention to detail
Adobe Creative Suite
Communication skills
Graphic design
Mentoring
+6

Animaj
Animaj

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Questions and answers about the job

The position

Job description

As Senior YouTube Channel Manager at Animaj, you’ll play a key role in shaping the digital growth of our expanding kids’ IP portfolio. Building on our early successes, you’ll help turn Animaj-owned brands into global hits - driving creative excellence and data-led strategy across multiple channels.

You’ll take ownership of how our content performs, looks, and evolves on YouTube - from publishing and optimisation to insight generation and long-term audience growth. Beyond managing day-to-day operations, you’ll also help define the systems, processes, and best practices that will guide our future YouTube strategy as we acquire and develop new IPs.

Working closely with teams in London and Paris, you’ll be part of an international, fast-growing company with bold ambitions, and the opportunity to shape how kids around the world discover and enjoy our content.

Responsibilities

  • Channel Ownership & Strategy

    • Lead the management and optimisation of multiple YouTube channels, ensuring each reflects our brand voice and audience goals.

    • Translate data insights into actionable channel strategies to improve discoverability, engagement, and retention.

    • Develop and implement scalable workflows and publishing systems as our content slate and brand portfolio expand.

    • Oversee rights management and Content ID operations, ensuring accurate claiming, protection, and monetisation of our assets across all owned and partner channels

  • Performance & Growth

    • Analyse audience behaviour, retention, and watch patterns to identify growth opportunities.

    • Run experiments (titles, thumbnails, upload cadence) to continuously improve performance.

    • Collaborate with internal stakeholders to shape programming, investment, and marketing decisions based on analytics.

  • Creative Direction

    • Oversee creative design for thumbnails, banners, and playlists, ensuring quality and consistency across all channels.

    • Mentor and provide feedback to junior designers or channel coordinators where relevant.

  • Cross-Functional Collaboration

    • Ensure consistency and brand alignment across multiple digital platforms
  • Market Intelligence

    • Stay ahead of emerging trends in kids’ and family entertainment, platform algorithms, and viewing habits.

    • Monitor competitors and evolving content formats to inform strategic recommendations.


Preferred experience

  • Proven track record with 3-5+ years managing and growing high-performing YouTube channels focused on Kids and Family audiences.

  • YouTube Certified, with a deep and current knowledge of the YouTube platform; knowledge of Content ID

  • Deep understanding of YouTube analytics, SEO, and audience development.

  • Experience managing multilingual channels and publishing localised content - comfortable working with translations, regional nuances, and adapting creative assets for global audiences

  • Strong experience in branding, typography, and design, focusing on Animated Content and Live Action for Kids.

  • Skilled in Photoshop, Illustrator, InDesign & Adobe Premiere Pro; familiarity with Adobe After Effects is a bonus.

  • Entrepreneurial spirit with a desire to build things, design and implement system/process improvements.

  • Experience with Kids Content and appeal for new technologies, AI, and emerging digital consumption habits

  • Exceptional attention to detail with a keen eye for aesthetics.

  • Outstanding written and verbal communication skills.

  • Previous experience curating FAST channels is a plus.


Recruitment process

  • Interview with the Director of YouTube channels (60’)

  • Case Study

  • Case Study debrief Interview with our Head of Editorial and Content Marketing (45’)

  • Interview with our Co-Founder & Chief Business Officer (30’)

  • Final Interview with our Co-Founder & CEO (30’)

Benefits

  • Stock Options - We want our early employees to participate fully in Animaj’s success.

  • Health Care - We provide totally subsidised/covered health care.

  • Remote Policy - Dedicated to your work-life balance, we offer 2 days remote and 3 days per week at the office.

  • Work environment - A stimulating workplace that fosters creativity, autonomy, and leadership.

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