Join our team as a UA Event Lead, where you will own the "event-based" user acquisition playbook, coordinate with content managers and creators, set up and manage paid campaigns, monitor performance, and collaborate with the Growth team. Ideal candidates will have previous experience in paid user acquisition campaigns, strong knowledge of ads platforms, and the ability to manage multiple campaigns at once. This is a full-time role based in Paris with real responsibility from day one.
Suggested summary by Welcome to the Jungle
Own the “event-based” UA playbook, from identifying the right events to launching and scaling campaigns around them.
Coordinate with content managers and creators to get content live ahead of each event, and set up and manage paid campaigns to boost visibility.
Monitor performance and adjust campaigns quickly based on what’s working, collaborating with the rest of the Growth team to share learnings.
Own the “event-based” UA playbook: from identifying the right events to launching and scaling campaigns around them.
Coordinate with content managers and creators to get content live ahead of each event.
Set up and manage paid campaigns (mainly TikTok, Meta, Snap) to boost visibility and drive installs.
Monitor performance and adjust campaigns quickly based on what’s working.
Collaborate with the rest of the Growth team to share learnings and align on key markets.
Previous experience running paid user acquisition campaigns, ideally in a startup or mobile app environment.
Strong knowledge of ads platforms (TikTok especially, but also Meta and Snap).
Comfortable leading small projects and working with both internal team members and external creators.
Good understanding of what makes content work, especially around trends, timing, and hooks.
Organized and able to manage multiple campaigns at once.
A full-time role with real responsibility from day one.
The opportunity to build and lead a squad within our UA team.
A product with a strong Gen Z presence and fast-growing global user base.
Office in Paris, with a strong team and a product that's growing quickly.
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