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Brand Strategy & Insights Manager Global Brands Europe

Permanent contract
Salary: Not specified
No remote work

AB InBev France
AB InBev France

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Brand Strategy & Insights Manager Global Brands Europe

The Brand Strategy & Insights Manager Global Brands Europe is responsible for giving strategic recommendations regarding brand & portfolio strategy, Brand positioning & Jobs To Be Done, Brand Equity, brand activations and innovations. Focus brands for this role are Corona, Budweiser and Stella Artois across our 6 main European markets (France, Belgium, Netherlands, Italy, Germany & UK). The Strategy Manager represents the voice of our consumers and is responsible for driving a consumer led insights agenda to lead and grow our brands and the category.

At AB InBev, dreaming big is what we do. Brewing the world’s most loved beers, building iconic brands like Bud, Stella Artois, Hoegaarden, Tripel Karmeliet, Leffe and crafting meaningful moments are what inspire us. 

We’re a team of passionate owners who aren’t afraid to dream big because we know that together, we can achieve anything. To build a more sustainable, inclusive and rewarding future. Turning any challenge into an opportunity. So, let’s take on the challenge together. Cheers to dreaming big!   

The role:

  • Supporting the Senior Strategy Manager to give strategic recommendations on how to build a strong portfolio with Powerful and Meaningful brands, focusing on future growth recommendations for portfolio and brands as part of our 1YP

  • Leading projects and translate insights into recommendations on how to optimize brand activation plans and creatives that strengthen the brand equity

  • Leading projects to develop and launch consumer led innovations in the market

  • Leading strategic projects to identify consumer  and category trends, competitors and opportunities for brand improvement. Deliver strategic recommendations by connecting different data sources (1st and 3rd party data) to drive insights into action

  • Taking full advantage of Marketing Academy training to develop your Marketing skills and apply them in your day to day

  • Influencing stakeholders at different levels, building and maintaining collaborative cross-functional relationships across the BU’s & at Zone

  • Managing the strategy budget effectively, optimizing resources to achieve maximum impact

Next to our competitive base salary, we put our people first by providing on-top benefits :

  • Competitive Bonus

  • A Flexible Rewards system  - (smartphone, bike lease, internet at home, Extra pension Plan, etc.)

  • Quarterly vouchers to taste our delicious beers

  • Compensation & seniority days in addition to legal holidays (40 Days total)

  • Meal vouchers, allowances, gift per company policy

  • A unique Parental leave

  • Competitive Life insurance, disability & medical plan

  • Learning & Development opportunities (LinkedIn Learning/ Workday Learning/Mentoring)

  • Multiple Physical & Mental Wellbeing support Initiatives

Preferred experience

What we are looking for:

  • Preferably Master / University degree in business oriented applied sciences (marketing, business, finance, analytics …)

  • At least 3 years relevant Marketing or Commercial experience within ABI, otherwise in a leading FMCG company or renowned (research, creative, …) agency

  • Multi-disciplinary project management capabilities

  • Presentation skills to senior management and stakeholders

  • Marrying analytical skills with strong storytelling abilities

  • Proven in depth knowledge of our business or clear aptitude to understand it – with a comprehensive understanding of the customer, consumer, brand agenda

  • Result oriented with respect for quality, costs, timing

  • Clear demonstration of thinking and acting as owner; Critical thinking, ability to challenge and focus / prioritize

  • Pragmatic and agile problem solver, not overcomplicating matters

  • Strong interpersonal leadership qualities to build relationships and teams, lead cross functional initiatives, engage senior stakeholders and proven ability to persuade, bring unsolicited advice and influence to achieve outstanding results

  • Advanced level knowledge of software programs Excel, PowerPoint…

  • Fluent English; written & spoken. Local language skills are a definite benefit

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