As our Marketing Manager Apprentice, you’ll work closely with our Head of Marketing and Growth team on both strategic campaigns and day-to-day execution across six core areas:

1. 🎪 Event Organisation & Lead Analytics

• Help coordinate industry events, conferences, and webinars (logistics, stand material, speaker prep)

• Track and analyse event ROI: attendees, leads generated, conversion rates

• Support CRM updates and lead attribution post-event

2. 📱 Social Media Management

• Draft and schedule engaging content across LinkedIn and X (Twitter)

• Track engagement metrics and optimize for reach and impact

• Monitor relevant industry accounts and trends for sharing

3. 📝 Product Marketing Content

• Assist with formatting and publishing blog posts, case studies, and customer stories

• Help localize or adapt materials for target geographies (FR/EN)

• Work with design tools (Figma/Canva) for visuals, diagrams, and layout

4. 📊 Marketing KPIs & Reporting

• Prepare slides and dashboards for weekly marketing reviews

• Track performance of inbound campaigns, email flows, social posts, etc.

• Support HubSpot and CRM reporting setup

5. 🌐 Website & SEO Improvements

• Help update and optimize website content (new pages, landing pages, case studies)

• Collaborate with design/tech team for UX improvements

• Support keyword research and light SEO audits

6. 📥 Inbound Lead Management & Scoring

• Monitor and qualify inbound leads through HubSpot

• Assign scores and routes leads to the sales team

• Help design workflows for better handoff and nurturing

• Pursuing a Bachelor or Master’s degree in Marketing, Communications, Digital Strategy, or Business from Top European Business Schools

• Fluent in English and French (written and spoken)

• Strong writing skills and attention to detail

• Data-driven and curious about SaaS and urban tech

• Comfortable using or learning tools like HubSpot, Canva/Figma, Notion, LinkedIn Campaign Manager

• Bonus: interest in mobility, cities, sustainability or govtech

Why Vianova

• Work with purpose: help cities become safer and more efficient

• International team based in Paris, London, Amsterdam

• Autonomy, creativity, and real impact from day one

• Paid apprenticeship + possibility of full-time conversion

1st Interview: Screening call

2nd Interview: Functional fit with the role & cultural alignment

3rd Interview: Case study