Traffic Manager (M/W)

Headquartered in Paris, Splio is a MarTech Vendor that counts 250 collaborators, including 90 in the Product & Tech team, with 4 offices throughout Europe and MEA.

Splio acquired Tinyclues in 2023 to embed Tinyclues’ deep learning intelligence into Splio’s CRM platform and become the leader in AI-powered CRM.

Splio ambitions to have marketing automation evolve to Intelligent CRM to enable brands to orchestrate easily orchestrate large-scale, hyper-personalized marketing plans.

Among a portfolio of 500+ client companies ranging from medium-sized companies to large groups from various industries (Retail, food, telecoms, travel, hotels, leisure, etc.), there are Le Slip Français, FNAC, Decathlon, SNCF Connect, Orange and Samsung.

Mireille Messine is the CEO and Grégory Chapron the Co-CEO of Splio, a French scale-up with an annual recurring revenue superior to €30m. Investors include Sofiouest, Ring Capital, BPI-FAN, Omnes, Seventure, Amundi PEF, BNP Paribas Développement and SWEN.

The company is looking for its new Traffic Manager. This is a new position within the company.
The Traffic Manager will report directly to the CMO and will teamwork with the whole marketing team. As a web technician, he/she will contribute to the creation of a traffic acquisition strategy and optimize all the levers (SEO, SEA, SMO…) to increase the visibility of the website (in several languages), generate maximum traffic and conversion.
• Increase the visibility of the website on search engines (SEO)
• Manage search engine advertising through paid search (SEA-SMO)
• Advise the marketing team on the content to produce to optimize the acquisition strategy
• Manage and negotiate the purchase of advertising ads on the Internet (web, social networks…) and develop partnerships (affiliation)
• Creation of specific optimization devices on the web to generate qualified traffic.
• Definition of the KPIs to follow and expected ROI on the different channels in order to measure the performance of the actions implemented.
• Analysis of performance indicators (lead gen, conversion…) and implementation of innovative solutions for a constant improvement of campaign performance.
• Monitoring and steering of paid and unpaid acquisition levers (SEO, SEA, emailing, affiliation, display, social ads, brand content, etc.) with a view to the return on investment of the various campaigns.
• Monitoring the indexing of the site’s pages on search engines (tagging, analysis, etc.)
• Use of automated Web Analytics reporting tools.
• Creation of monitoring reports and activity dashboards to assist in decision-making.
• Continuous technological and strategic monitoring of Internet developments, referencing algorithms, Internet user behavior, and competitors (differentiation opportunities, etc.).

• You have 3 to 5 years’ experience in a similar position

• You have a master’s degree

• You have a strong Interest in Software Marketing technology

• You are web technician with full marketing skills

• Excellent knowledge of the Internet and mastery of web developments

• Excellent marketing and web culture (SEM) -Good knowledge of web languages for SEO (HTML, javascript, SQL…)

• Mastery of wordpress, Hubspot, SEMRush and tracking & Web Analytics tools

• Appetence for international business

• English is mandatory

Perks & Benefits :

🌴  12 Splio days (days off), in addition to the legal 25 days

🛋️ Friendly remote policy (5 days per month on site in one of the cities where there’s a Splio office)

😋 A Swile card that you can use for lunch (10€ per day)

👨‍👩‍👦‍👦  Possibility to attend or participate to conferences once or twice a year