Role Purpose

As Agriculture Communication Specialist, you will be responsible for developing and executing a comprehensive communication strategy throughout the farmer journey (recruitment, engagement and retention). You will lead the farmer communication strategy and our retention efforts. You will align efforts with the sales team and the agronomy team to ensure coherence in our communications to farmers, how we scale farmer participation while maintaining trusted and local relationships.

Key Responsibilities

1. Communication strategy

• Define and own the farmer communication strategy, aligned with business goals and farmer recruitment and renewal objectives per territory (UK, FR, BE).

• Position Soil Capital’s programme credibly to different farmer personas in different geographies.

• Foster cross-functional farmer communication with all teams involved in the farmer’s journey (especially sales, agronomic, product teams).

2. Retention

• Manage and own the farmer communication throughout their Soil Capital journey : renewal, data input, audit, results, payments.

• Foster cross-functional farmer communication with all teams involved in the farmer’s journey (especially sales, agronomic and product teams).

• Contribute to the renewal strategy alongside the sales team to maximize retention

3. Engagement

• Ensure the delivery of compelling storytelling, educational content, and event presence.

• Oversee the management of our own farmers networking community (publication roadmap, cross-team organisation for content creation, group animation)

4. Farmer Acquisition

• Oversee campaign development (online/offline) to drive Marketing Qualified Leads (MQLs)

• Optimize the referral program, partnerships with partners/influencers, and local events

• Establish KPIs and systems to monitor channel conversion rates and campaign ROI

5. Communication & Events

• Organise farmers webinars with farmers in the programme 

• Refine and streamline marketing processes for farmer communications (email, SMS, WhatsApp etc)

• Supervise content planning, performance dashboards, HubSpot workflows, and CRM hygiene

• Coordinate farmer events with sales/agro teams

6. Cross-team Alignment with Sales, Product, Agronomy and Impact teams

• Work closely with the Sales team to co-develop sales enablement tools.

• Collaborate with the teams to gather farmer feedback and enhance messaging across the customer journey.

• Drive thought leadership and insights that support trust-building and community creation.

Required Experience

• 3-5 years in communication with a strong emphasis on agriculture.

• Master’s degree in Communications, Marketing, Business Administration, or a related field.

Desired Skills

• Deep understanding of farmer mindset and trust-building in agriculture

• Knowledge of sustainability-focused business

• Proficiency with CRM platforms (HubSpot preferred) and performance tracking.

• Data-driven working with KPIs to guide priorities and measure success.

• Project management and cross-functional coordination skills.

• Fluent in English and French.

In order to find the perfect match, we have set up a comprehensive hiring process to give you the opportunity to get to know all the key contributors to the role. Please have in mind that applications are open until the 28th of November.

Between each step, you’ll always receive feedback:

1. People interview (30 min) with Charlotte, Talent Acquisition Specialist, to get to know you more

2. Hiring lead interview (45 min) with Max (Head of Agronomy) to go much more in depth into the role

3. Technical interview (1 hour) with Maud (Head of Marketing & Communication) and someone from the farmer facing team to evaluate the technical aspects - you will receive more details during the interviews

4. Last interview (15 min) with one of our C-levels

Be part of a supportive, dynamic team that celebrates successes together and works toward a shared mission of transforming the future of agriculture!