👫 About the team

The Demand team is composed of straightforward and energetic online advertising experts that help bring Equativ programmatic solutions to market. They build long-term relationships with the most strategic Demand partners, representing some of the largest players in the AdTech industry, guiding them to maximize their investment. The Demand department is a critical component of driving Equativ adoption and shaping the future of an industry leader.

Missions👇

- Revenue development (display/video) with agencies (big 6 or independent specialists)

- Management of a commercial portfolio with media agencies, trading desks and DSPs

- Evangelization of the role of an SSP with buyers and the entire programmatic chain. Promotion of the specificities of Equativ.

- Ability to manage advertiser briefs, deals (delivery) with all constraints (discrepancies / brand safety / visibility ...)

- Ability to drive and lead targeted relationship marketing towards agency audiences.

- Ability to liaise with internal operations and development teams to influence the product roadmap.

✍️ Key Responsibilities

-to operate and grow business-based digital (multiscreen departments & CTV buyers  / programmatic teams/account managers ) at media agencies trading descs and direct advertisers

-Selling Equativ's media solutions ( in managed services) and promoting the use of smart self-service buying tools thanks to the expert team.

- Build strong relationships with buyers through regular meetings, calls, and provision of inventory reports and recommendations.

- Achieving or exceeding planned P&L objectives & targets + Bringing the vision, strategy and business plan of the company to reality,

- Manage existing Key Demand relationships & ensuring they are satisfied with the services + assist in growing the account

- You will ensure focus is maintained on objectives that will have the biggest impact for the demand business.

- You coordinate strategic initiatives with selected partners.

- Grow awareness around our ad inventory offer and create a reputation of excellence for Equativ RTB+ in the marketplace.

- Identify and execute optimum trading options, including fixed-price guaranteed, dynamic and fixed-price non-guaranteed RTB, domain recommendations, floor management, etc.

- Liaise with our Marketing team to build custom ad packages for premium programmatic, managed services and support revenue growth.

- Develop a very good understanding of the programmatic marketplace and of the operation of the Equativ RTB+ platform.

- Articulate and address technical issues, creating solutions where possible and escalating them internally otherwise.

Working closely with the account management team to succeed in the campaign delivery and in pre-sales recommendations.

Build the right formats with our clients to create the right level of awareness, expertise and relationship with all the agencies' contacts you have in charge. ( including C level)

Profile 💪

- Master degree in Business management with strong tech/ media background

- 5 years of business development experience

- Understanding of the AdTech ecosystem

- Ability to exceed objectives, relational agility internally and externally

- Autonomy in its commercial activity and reporting

- Fluent in English

- AdTech and programmatic culture

👋 About us 

Equativ is the new single name for Smart Adserver, DynAdmic, LiquidM and Nowtilus — four proven innovators in advertising technology. The vertically integrated company provides brand and privacy-safe solutions that empower its clients to achieve maximum impact while respecting the rights of consumers. The union combines client expertise and engineering excellence to serve the interests of both the supply- side and demand-side with equal professionalism and technical sophistication.

Headquartered in Paris and New York, Equativ operates globally with a team of more than 550 people in 20 offices. Equativ offers the market its own independent ad server, SSP, buyer tools, and media services to fulfill the promise of advertising technology. Learn more at Equativ.com.

The company is ranked on the Deloitte Technology Fast 500 EMEA and in the Financial Times’ FT 1000: Europe’s Fastest-Growing Companies.

Equativ (formerly Smart AdServer) has been awarded the HappyIndex@Work label and is proud to be among the best companies in the ChooseMyCompany ranking, recognized for its flexible working environment.

Come and lead the charge with us in building a transparent ecosystem based on quality!

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Equativ is an equal opportunity employer. Equal access to employment, services, and programs are available to everyone, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you require reasonable accommodation throughout the application and/or interview process, please contact the recruitment team at ta-team@equativ.com