Olivier Verdin is an entrepreneur through and through. He has launched several successful companies in different fields ranging from human resources to audiovisual arts and education. Driven by an entrepreneurial mindset in everything he does, his executive activities always remain connected to the tech world - one of his great passions, alongside neuroscience.

Olivier is a true businessman and a professor/coach at the Solvay Business School in Brussels. At the same time, he is a business angel and neuropsychologist. On top of this, Olivier is a coffee enthusiast, an avid traveller who loves to discover the four corners of the world, and a chess fan.

After graduating with a Master’s degree in Marketing and Corporate Communication from ULB, Laurie joined AppTweak in 2014 as its first full-time employee when the company was at its earliest startup stages.

Laurie began her AppTweak journey as a Content Strategist. Her main responsibility was to build and grow AppTweak’s Inbound Marketing strategy by creating lots of content around App Store Optimization and educating its niche community with actionable insights. Alongside marketing, Laurie rapidly took on the responsibility of the entire customer journey and worked closely with prospects, clients, and partners.

In 2018, Laurie fully relocated from Brussels to San Francisco to launch AppTweak’s US office and boost revenue in the region. Over the years, her role has evolved along with AppTweak’s growth and success. Today, Laurie is Chief Marketing Officer and manages four different teams worldwide: the Marketing team, the Sales team, the Customer Success team, and the ASO Experts team.

Laurie is your go-to if you are into food - and more specifically, food pictures - since she cannot eat a single meal without photographing it.

Alex graduated as a civil engineer with a specialization in computer sciences. He started his career in consulting for banking software but quickly realised that he didn't enjoy the domain.

He first joined a startup that leveraged advanced mathematical models to improve companies’ decision making processes. He worked there as a developer on a team of 5 for three years. He then joined AppTweak soon after its creation to rethink the software architecture and get it ready to scale.

Today, Alex manages AppTweak’s technical team made up of frontend, backend and fullstack developers as well as data scientists. If he's not behind his computer playing with some new or not-so-new tech, you'll find him at an electronic music concert or festival somewhere in Europe.

Madeleine discovered ASO as part of the User Acquisition team for a mobile game developer that was one of AppTweak’s clients. After recently graduating from a French business school, Madeleine spent some time in Germany and India before looking to join an international company.

Madeleine was most attracted to App Store Optimization (ASO) as she enjoys considering the impact of cultural differences on the way apps are presented in local markets. She was convinced that starting her career at AppTweak was the right decision after meeting people who had joined the team as juniors and had the opportunity to switch roles within the company.

As she began working on keyword optimization analyses, she realized how important it is to speak different languages and has decided to get back into Spanish classes!

Lara is Head of Customer Success at AppTweak. After graduating in Business Engineering from university in Brussels, she joined the AppTweak team in 2017. During her first three years on the team, Lara was able to sell AppTweak to leads, nurture existing clients, and deliver ASO audits & analyses to AppTweak’s biggest clients.

Today, she is very excited to use her experience working with the AppTweak tool as an ASO Expert to help their clients and keep learning in this dynamic environment. She loves food, travel, and IKEA so don’t hesitate to engage her in discussions about one of these three topics!


AppTweak is the leading App Store Optimization (ASO) tool - think SEO but then for the app stores. AppTweak empowers 1,600+ mobile leaders - such as Amazon, Jam City, Yelp, and Adobe - to grow their apps and games with actionable insights in a simple interface.

Launched in 2014, AppTweak has grown to a team of more than 75 people with offices in Brussels, San Francisco, Tokyo and Bengaluru. In April 2021, AppTweak raised a $22 million investment in series B funding. We’re gearing up for fast growth and are looking for ambitious individuals to join our team.

What they are looking for

AppTweak is built on 4 values: learn, play, perform and friendly. AppTweak is looking for motivated people who like to learn and discover new things. Because of its field of activity, AppTweak has to continuously train, develop and innovate in order to remain at the forefront of new technologies and evolutions. The team is therefore looking for people with a real "Growth Mindset", who not only want to implement what they have learnt in their daily work, but also to pass on and share their knowledge and experience internally.

AppTweak is looking for people who are autonomous, and who like to take responsibility. The team is open to suggestions for improvement and new ways of doing things! They do not believe that there is one right way to do things. In fact, "play seriously" refers to this very concept: Have fun in your job and be a force to be reckoned with!

AppTweak is looking for genuine people who come to work "as they are". They attach great importance to their friendly environment - everyone at AppTweak is friendly and helpful, both internally and externally. AppTweak believes that fostering a healthy and caring environment creates the best conditions to drive performance - AppTweak's fourth value. The team is looking for people who like to see projects through to completion and aim to deliver value to their clients.

Good to know

  • The team loves food and Cake Monday is a big thing at AppTweak!
  • AppTweak holds monthly Demo Days and General Meetings. The Demo Days allow everyone to see what's new in the product and the General Meetings inform the team of the results and evolution of the company.
  • Annually, a three-day teambuilding is organized somewhere in Europe. This is an opportunity for all employees from all over the world to get together somewhere and meet each other.

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