As the Acquisition Product Manager for Wooclap, you will own the acquisition strategy and performance for our Self-serve channel. You will be responsible for driving new user acquisition and optimizing the top of the funnel: from identifying opportunities to implementing acquisition tactics that generates user growth at scale.

You will directly lead and empower a dedicated, cross-functional acquisition squad, including designers, developers, and a SEO Manager. You’ll partner closely with the Head of Growth, and the User Engagement and Monetization PMs, ensuring a frictionless, unified journey from a user’s first visit on our website to their first payment.

As the Product Manager of wooclap.com, you will own the website experience end-to-end to drive traffic conversions for our Self-Serve business, while also optimizing BtB user flows to generate high-quality Marketing and Sales opportunities.

Responsibilities

• Drive sustainable, scalable acquisition: own the strategy and execution to deliver massive, scalable user growth. This includes defining key acquisition channels (SEO, Virality, etc.) and optimizing the entire funnel with a rigorous focus on data and CAC efficiency.

• End-to-end website ownership & conversion rate optimization (CRO): oversee Wooclap’s website and funnel design to serve both the Self-Serve business (traffic-to-sign-up conversion) and the BtB lead generation engine (prospect paths, contact forms, demo requests, lead capture). Deliver an engaging, seamless journey that maximizes conversions across both channels.

• Strategic alignment: collaboration with the Head of Growth, User Engagement PM (activation & retention) and Monetization PM (pricing & upgrades) to deliver a seamless, high-performing journey from acquisition to revenue.

• Organic growth and virality: design, experiment with, and deploy product-led initiatives that leverage Wooclap’s inherent network effects to drive high-quality, zero-cost user acquisition.

• Market intelligence: monitor SaaS and PLG best practices to keep Wooclap’s acquisition strategy competitive and innovative.

• Product roadmap influence: ensure acquisition priorities are embedded in Wooclap’s broader product vision.

• Experience as a Marketing Manager, Growth Manager or Product Manager, on a acquisition scope. Good understanding of core acquisition channels: CRO, website funnel optimization, SEO and virality.

• Strong mix of strategic thinking, user empathy, and execution drive.

• You thrive with autonomy, take initiative, and feel accountable for results.

• Strong analytical skills and data-driven approach.

• Proficient in both English and French: we are an English-first company, and good copywritting on our website is key to optimize conversions.

• “Get-it-done” mentality, details oriented, and the grit to tirelessly iterate on the product until you show impact.

• ☎️ 30’ Screening interview with Wandrille, our Head of Product

• 📈 90’ Business Case with Wandrille (Head of Product) and Marie-Laure Vaes (Head of Marketing)

• 🤝 30’ Panel interview with your future colleagues

• 🔊 30’ interview with Baudouin our CEO