In 2003, Barbara Boccara & Sharon Krief, creative entrepreneurs, set out to create ba&sh and its ideal wardrobe where all women could express themselves, with modernity, simplicity and chic. They offer the possibility to be free, beautiful and good. Then, in 2015, L Catterton, the LVMH investment fund, supported ba&sh in its international expansion and ever-growing development, in an environment transformed by the digital revolution.
ba&sh is an innovative, dynamic company focused on the issues of tomorrow. In 2021, it officially launches its BLOSSOM sustainable development programme and establishes a concrete action plan aiming to accomplish a profound and ambitious transformation. Much more than a brand, ba&sh wishes to cover social, environmental and societal issues through the choice of eco-responsible materials, transparency & traceability in the value chain, support for suppliers, monitoring and reduction of greenhouse gas emissions, circular economy and sustainable innovations.
ba&sh offers great development opportunities thanks to a personalized and benevolent career management and follow-up. Fashion evolves at high speed; to understand its time, women and consumer society, you have to dare to take risks, change cities and habits, open up to other cultures. ba&sh travels and encourages its teams to evolve. Careers are international, positions evolve and audacity is valued. Anything is possible, you just need to have the desire and the energy!
ba&sh is willing to release the potential of its employees to offer them the opportunity to work on challenging projects, to be trained and to evolve in line with the market expectations.
ba&sh supports causes that are close to its heart. The brand has been involved in the fight against violence against women for over two years with Women Safe & Children. More recently, ba&sh signed the first ever UNESCO with a private company to raise awareness and train all its global employees on the themes of diversity, discrimination and racism.
ba&sh is more than a company, it is a place to live, to meet and to exchange, a place where one feels good, where one shares experiences and where one can evolve. Everyone is united around a strong, inspired and international vision.