In 2003, Barbara Boccara & Sharon Krief, creative entrepreneurs, set out to create ba&sh and its ideal wardrobe where all women could express themselves, with modernity, simplicity and chic. They offer the possibility to be free, beautiful and good. Then, in 2015, L Catterton, the LVMH investment fund, supported ba&sh in its international expansion and ever-growing development, in an environment transformed by the digital revolution.
ba&sh is an innovative, dynamic company focused on the issues of tomorrow. In 2021, it officially launches its BLOSSOM sustainable development programme and establishes a concrete action plan aiming to accomplish a profound and ambitious transformation.
Much more than a brand, ba&sh wishes to cover social, environmental and societal issues through the choice of eco-responsible materials, transparency & traceability in the value chain, support for suppliers, monitoring and reduction of greenhouse gas emissions, circular economy and sustainable innovations.