Yves Rocher was a man who was passionate about nature and driven by one mission: to make beauty
accessible to every woman while always promoting respect for nature. In 1959, in the attic of his family home at La Gacilly in Brittany (France), Yves Rocher set up his first laboratory. It was here that he would make Botanical Beauty® a reality, expressing an innovative concept of beauty: Botanist, Harvester and Retailer.
Yves Rocher is the only global brand of beauty products to master the entire life cycle of its products: from the
plant to the skin of its 30 million customers. Thanks to this specificity the Yves Rocher brand can reduce its impact on the environment as well as reveal and offer the best of beauty at affordable prices. Yves Rocher Brand takes actions by helping the Yves Rocher Foundation plant trees to preserve biodiversity and support the fight of women committed to protecting the environment. This whole vision is embodied today into two words: Act Beautiful.
Yves Rocher belongs to an international Group of 10 iconic and emotional brands, sharing a common working culture around: collaboration, trust, responsibility and recognition.
