PR & Influence Manager France

Paris, France 

 

Pandora is seeking a PR & Influence Manager France to drive its brand repositioning and transformation agenda, with a strong focus on influencer marketing and TikTok acceleration. Reporting directly to the Marketing Director Western Europe, this role will lead the local PR & Influence strategy, manage agencies and media relations, and oversee impactful press and influencer activations. The manager will also be responsible for guiding and developing a team of two PR & Influence specialists, ensuring creativity, alignment, and excellence in execution. 

 

Your Mission 

 

As PR & Influence Manager France, you will: 

• Lead PR & Influencer Strategy: Define and execute the PR & influencer roadmap for France in alignment with Pandora’s brand repositioning and transformation agenda. 

• Accelerate Influence Marketing: Drive the amplification of Pandora through disruptive influencer strategies with a strong focus on TikTok, emerging platforms, and next-gen creators. 

• Shape the Narrative: Develop compelling storytelling and brand activations that build emotional connections with consumers and reinforce Pandora’s cultural relevance. 

• Deliver Impactful Events: Oversee the planning and execution of press, influencer, and community events that bring Pandora’s brand world to life. 

• Cross-functional Collaboration: Partner closely with marketing, paid media, retail, and global PR & influence teams to ensure alignment and maximize impact. 

• Agency & Media Relations: Manage local PR agencies and maintain strong relationships with key journalists, influencers, and opinion leaders. 

• Budget & Performance: Own the PR & influencer budget for France, ensuring efficient investment and strong ROI, with continuous monitoring and reporting. 

• Team Leadership: Manage and inspire a team of two PR & influence specialists, fostering creativity, accountability, and growth. 

 

Did we get your attention? 

 

If you see yourself in the position and would like to become a part of Pandora’s future, please do not hesitate to apply. We look forward to hearing from you!  

We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible.  

Profile description:

• A seasoned PR & Influence professional with 7+ years of experience in PR, influencer marketing, and brand communications, ideally within fashion, luxury, or beauty. 

• Proven track record of building and executing influencer-first strategies, with strong expertise in TikTok, short-form content, and creator-led campaigns. 

• A creative disruptor who thrives on thinking outside the box, challenging conventions, and finding bold ways to connect with audiences. 

• Strong network of press, influencer, and cultural connectors in France, with the ability to leverage relationships to drive earned visibility. 

• Strategic and analytical mindset, with the ability to link PR & influence activity to business outcomes and brand KPIs. 

• Inspiring leader with experience managing and developing teams. 

• Fluent in French and English, both spoken and written.