Context

Within the HQ Lacoste Client & Data team, the Customer Analytics team ensures that all the strategic and tactical decisions are driven by relevant Customer Insights.

The Customer Analytics Team works transversally with following teams:

• The other Client & Data Teams (Community Strategy team, Customer Engagement Project team)
• The other business teams (Campaign Management Team, Digital Flagship, Retail, etc)
• The business teams in the markets (Marketing Directors & CRM Managers)
• The BI/IT teams

Reporting directly to the Head of Customer Analytics, we are hiring a Customer Data Analyst, for whom the principal mission is to:

Develop Customer Knowldege and make it a lever of Business growth through

• Providing relevant kpis for the deployment and/or reshaping of our loyalty programs
• Advising on the best customers segments to animate and relevant offers and activations to set up through the analysis of customer behaviours and customers extracts
• Measuring the success of our loyalty programs and all the customer activations carried out by the markets (~15 markets)
• Creating and/or Designing relevant reports to enable the different teams (HQ & Markets) to track their performance
• Carrying out Adhoc analysis to help markets and HQ teams (Brand Experience, Digital Flagship, Products etc…) to get a deeper understanding of their customers
• Identifying areas of growth through AI initiatives

Educational Background : Equivalent of Master (Bac +5) in Statistics / Data Science

Working Experience : Minimum of 5 years of experience as a data analyst preferably in Marketing / Retail environment

Skills :

• Solid analytical / statistical knowledge
• Experience working with large databases
• Coding expertise (SQL / Python / R)
• Strong knowledge of Dataiku
• Familiar with using data visualization tools (such as Qlik Sense)
• Fluent in English
• Able to transform data into relevant Insights and recommendations and explain analytical concepts to all kind of audiences
• Able to manage analytical projects from start to finish with a high level of autonomy (brief, methodology, presetation)
• Curious , Rigorous and Team spirit oriented