Overview

As a Product Marketing Manager for RelevanC Retail Media Solutions based in Paris office you will play a visible role in driving commercial and customer enablement initiatives across the globe for RelevanC innovative Retail Media Platform.

About the job

• Following partnerships with major top retailers and ecommerce pure players in France and abroad (Cdiscount, Casino, Monoprix, Franprix, GPA Group in Brazil), relevanC developed digital marketing services and SaaS platforms used by brands (Unilever, Mondelez, Pepsico, etc.) and banners. This offer is built around different channels such as Display, Video, Social, Search;
• To operate and commercialize these SaaS platforms, relevanC created a dedicated Solution team in charge of selling, deploying and ensuring customer success with retailers in the use of these solutions;
• In the context of acceleration of the development of our Retail Media solution, covering both Display, Search and Audience Extension levers, relevanC is looking for a Product Marketing Manager for this promising solution;
• The Product Marketing Manager will report to the Head of Retail Media Solutions and will be responsible for user perception, brand awareness and operational design.

Job responsibilities

Be in charge of building and maintaining the value proposition of our Retail Media solution:

• Understand how buyers (retailers) and users (brands, media agencies, marketplace sellers) interact with our products and how they are enabled throughout their journey and lifecycle. You will have a strong client exposure by conducting interviews with our different partners in the world;
• Analyse the market landscape and competition;
• Develop, maintain & iterate positioning & messaging guides.

Lead end-to-end brand awareness around our Retail Media platform:

• Develop Marketing Launch Plans to increase awareness and adoption of RelevanC Retail Media solutions in partnership with our SaaS Sales & Marketing team;
• Maintain a Release & Comms calendar for our Retail Media products to be able to share with anyone anytime.

Assist in process optimization of the different services associated to our Retail Media products:

• Understand what it takes to have Retailer Media Sales teams around the globe ready to sell new and existing offerings;
• Help the Customer Success team to create instructional content, best practice guides and more.

Minimum 5 years of professional experience with a strong expertise in SaaS product marketing, adtech or media agencies.

Personal qualities:

• Methodology, autonomy;
• Great at listening customer needs;
• Synthetic;
• Great ability to adapt in a tech fast evolving environment;
• Good relational capabilities.

Appetency for media technologies and ecosystem (adservers, DSP, SSP, sponsored products and display advertising etc.).

Languages:

• Native speaker or C1 level: French and English;
• Speaking Portuguese or Spanish would be a differentiating element.