Global Director of Brand & Communications

Shrnutí práce
Plný úvazek
Paris
Plat: Neuvedeno
Několik dní doma
zkušenosti: > 10 let
Dovednosti a odbornost
Řízení multifunkčního týmu
Vedení
Segment

PayFit
PayFit

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Get to know us

Do you want to help us shape what the future of work will look like and how it will best embrace our life's aspirations? If this sounds like a journey you want to embark on, we may have the right role for you!

PayFit is an intuitive cloud-based payroll and employee management solution designed specifically for SMBs. Since 2015, we have set ourselves a mission to simplify payroll for SMBs and enable employers and employees to grow together. We are a European company operating from 3 main countries (France, Spain, and the UK) where we are supporting over 10,000 clients. 

Creating a fulfilling work environment and culture is also a core mission at PayFit, and our day-to-day work philosophy is reflected in our four values:

Care

We genuinely care for others whoever they are, whatever they think.

Excellence

We aim to improve and achieve better results every day.

Humility 

Staying humble and exchanging transparent feedback helps us to grow and improve.

Passion

We are the architects of PayFit's success.

A key part of our culture, and essential for our success, is also improving the diversity of our teams and building an inclusive culture where you can be yourself at work. 

This is why our recruitment focuses on the skills you demonstrate, and not only on your academic background or previous professional experiences. At PayFit we understand that you can gain applicable skills through a variety of life experiences and we are interested in knowing them, too.

The opportunity

Join us on this exciting mission where you will have the unparalleled opportunity to transform PayFit into a recognized love brand, by driving a fresh dynamic across the entire organization.

Your challenge will be to translate our brand platform into concrete and memorable brand actions, engaging key internal stakeholders, including our executive and leadership teams, to collectively develop a strong and beloved brand.

You are accountable for our Brand impact.

We are looking for someone with strong convictions, ready to embrace this challenge with ambition and creativity. As part of our new 3 years strategic plan and as we are going downmarket and focusing on small segment targets (widening our addressable market), we will have a strong focus on our brand positioning.

As a key project of this plan and to be able to address our core targets, we will have a rebranding strategy, led in collaboration with the design team.

Key responsibilities

- Develop and implement a strong brand to make PayFit a thought leader and develop a strong image for our ICP.

-Build and develop an external communication, social media and PR strategy to enhance PayFit's market presence and reputation in our 3 key markets.

- Support the content lead in the content creation, ensuring consistency and alignment with our brand identity across all channels.

- Facilitate and drive a closer collaboration between internal and external communications teams, ensuring seamless integration and alignment of messaging to amplify our brand's voice across all platforms and stakeholder groups

- Develop with the PR lead all PR initiatives to cultivate and maintain positive media relations and enhance our public image.

- Coordinate cross-functional teams to ensure the seamless execution of campaigns and communication plans.

Ensure consistency across marketsGlobal-Local balance:

- Strike a balance between global brand consistency and local market relevance by establishing a framework for localization that respects the core brand values and messaging while adapting to local languages, cultural nuances, and consumer behaviors.

- Cross-Market collaboration: foster collaboration across different country’s marketing leaders through regular meetings and knowledge-sharing platforms. Encourage markets to share successes, challenges, and learnings to identify opportunities for synergy and innovation.

- Market-Specific objectives: while maintaining a cohesive global strategy, set clear, measurable objectives for each market based on local business goals and market conditions. Regularly review these objectives to ensure alignment with the overall brand strategy. They will be the one to execute the plan locally.

- Monitor and analyze the effectiveness of PR campaigns and communication strategies, making data-driven adjustments as needed.

- Foster a creative and dynamic team environment, leading and mentoring a team of professionals.

What you bring to the Team

- Proven experience in brand management, communications, and PR in the B2B or SaaS sectors.

- Exceptional leadership skills with the ability to inspire and manage a diverse team.

- Strong strategic thinking and creativity in developing communication and PR plans.

- Excellent interpersonal and stakeholder management skills.

- Fluent in English with excellent written and verbal communication skills.

- A minimum of 10 years of relevant experience.

How to Apply

Initial HR Screening

Interview with Emmanuelle (CMO)

Discussion with Gabrielle Béal or Gabrielle de Perthuis

Use case with Marine & Gabs

Final Round with Firmin

What we offer

Flexibility: We believe it is key to produce your best work and to be fulfilled. We therefore offer the possibility to work away from our main offices, within France/UK/Spain; as well as abroad for a defined period of time. Further requirements may apply depending on the role and your overall experience.

Learning & Development: In PayFit we have a great learning platform where you can learn new skills everyday with the support of our company. We also have English language courses to improve your business communication vocabulary and get to the next level.

Career Development: We want you to progress and be free to choose which direction you want to grow. There are also opportunities for internal moves.

Health promotion: Gym membership conditions depending on country and 4 paid sessions with a mental health practitioner and online support with Moka Care.

Health insurance: with conditions depending on the country.

Meals: Restaurant tickets.

Home office budget: To help you get set up in the best conditions. A MacBook as our standard working tool.

Disability Inclusion: All of our positions are open to any person living with a disability. To guarantee equal treatment and opportunities, we will take, based on individual needs, appropriate measures to adapt the work conditions of PayFiters with disabilities, and if needed also during the recruitment process. Please let us know what you need and we will do our best to accommodate!

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