Biggie is a global marketing agency for strategy and activation agency, part of Biggie group, an independent international group of integrated marketing solutions.

Biggie's motto is "Partners in growth", and its ambition is to be a partner in the growth of brands, by putting strategic and operational excellence at the service of their performance, and by offering them tailor-made support (marketing strategy, strategic planning, data & analysis, media, digital performance, content creation and adaptation, and business consulting) to meet their business challenges.

The agency has 300 experts, including 150 in France, present in 7 countries through 9 international offices (Paris, Marseille, Brussels, Milan, Geneva, Zurich, Prague, Dubai and Sao Paulo).

For further information: www.biggie.co

🗒️ Missions 

The Senior Digital Marketing Manager will be responsible for managing and optimizing pay-per-click campaigns across various platforms, including Google Ads, Bing, and other relevant channels. This role involves continuous implementation of the latest changes and updates, taking ownership of specific areas of SEA (Search Engine Advertising) campaign management, and acting as an adviser and team player in digital marketing. Additionally, the Senior Digital Marketing Manager will train junior team members and contribute to building their expertise.

Key Responsibilities:

Campaign Management and Optimization:

Develop, implement, and optimize PPC campaigns across Google Ads, Bing, and other relevant channels to achieve business goals.

Monitor and analyze campaign performance, making data-driven adjustments to maximize ROI and meet KPIs.

Conduct keyword research, ad copywriting, and landing page optimization to enhance campaign effectiveness.

Stay Updated with Industry Changes:

Continuously implement all the latest changes and updates related to Google Ads, Bing, and other PPC products.

Stay informed about industry trends, best practices, and new tools or technologies to ensure campaigns remain cutting-edge and competitive.

Ownership of SEA Campaign Management:

Take ownership of specific areas of SEA campaign management that can benefit international teams.

Collaborate with international teams to develop and implement strategies that align with global marketing objectives.

Advisory and Team Collaboration:

Serve as an adviser and team player in the field of digital marketing, working closely with local and international teams to share insights and strategies.

Provide expert guidance on PPC best practices, helping to shape overall digital marketing strategies.

Training and Development:

Train junior team members, providing mentorship and guidance to build their know-how and expertise in PPC.

Develop training materials and conduct workshops or one-on-one training sessions to enhance the skills of team members.

👉 Your profile

Proven experience as a PPC Specialist or similar role, with a strong track record of managing successful PPC campaigns.

In-depth knowledge of Google Ads, Bing Ads, and other PPC platforms.

Strong analytical skills with the ability to interpret data and make data-driven decisions.

Excellent communication and collaboration skills, with the ability to work effectively with local and international teams.

Experience in training and mentoring junior team members.

Up-to-date with the latest trends and best practices in PPC and digital marketing.

Google Ads and Bing Ads certifications are preferred.

🎁 Our benefits : 

• An international group present throughout the world

• Multidisciplinary entities that are experts in their field: programmatic, influence, 360°, content creation, etc.

• Different career paths adapted to your professional aspirations

• On-going training sessions with a Digital AcademyAccess.

Biggie Group offers employment opportunities without distinction of origin, sex, morals, sexual orientation, gender identity, age, marital status, physical appearance, disability, religion, of political opinion…Biggie Group complies with regulations combating discrimination in business. This policy applies throughout the employer process: recruitment, hiring, internal promotion, leave, remuneration and training.