Marketing Campaign Specialist

We are BAT.
Founded in 1902, we have grown into a global business that continues to go from strength to strength. We have world-class tobacco brands and we are committed to leading in Next Generation Products. We are devoting significant time, funds and resources to developing products that offer consumers a choice of potentially less risky alternatives to regular cigarettes.
We are talented people, inspiring leaders and diverse teams make BAT a winning business – and a great place to work.

Alongside our traditional tobacco business, we are also developing products that offer consumers potentially less risky alternatives to regular cigarettes. Our Next Generation Products are already leading the way in the Industry of vapour and tobacco heating devices. We continue to develop a solid portfolio of consumer solutions which already include well known global brands.
And you will be developing our campaigns.

Key Responsibilities:
Development of all 360 activities and touchpoints (except in-store & B2B) in line with certain brand standards Making sure that all touch points are aligned across the departments
Preparation of PR event and touch points Preparation of database communication - newsletters, any ad-hoc e-mail/SMS communication
Execution of tactical promotions – coordination with Trade team and preparation of touch points Preparation of monthly competition analysis for the related categories
Regular information sharing and cooperation with activation team and other departments Collaboration with external marketing agencies

What we offer:
Personal growth and development, training programmes Collaboration and team spirit
You will be involved in the transformation of tobacco industry Flexible working hours and home office
*5 weeks of holiday, 3 sick days, cafeteria system of benefits

You will be working on our agency contract but we will treat you as our own employees.
We do have equal employment conditions for all.

Knowledge, Skills & Experience:
Fluency in English and Czech language is a must Preferably 1-2-year experience in Marketing
University degree Excellent & effective communication and presentation skills
Willingness and ability to learn fast & independency Creative approach and ability to think out of the box
Team player with pro-active “can do” attitude Good networking and relationship building skills
“Act like an owner” approach Understanding of market and consumer/shopper dynamics
Advanced analytical capabilities utilizing consumer/shopper/customer data Ability to manage multiple activities
*Advanced PC skills: MS Word, Excel, Power Point